Driving Media ROI

Driving Media ROI

About us
We are Motivate Inc., the leading specialized
media partner in the United States.

In 30 Seconds

Motivate is proudly a Women’s Business Enterprise certified company. We combine data-driven insights with the proven effectiveness of targeted media to drive measurable ROI. Our expertise is leveraged by Fortune-500 clients and major advertising agencies.

Ready To Grow? Let's Talk. Let's Get Started Ready To Grow?

There Is No General Market

There’s no general market, but our list of growth markets is thriving. Motivate speaks the language and knows the delivery because our specialists are embedded in the communities we serve. Growth markets are the new total market.

Fully Integrated Solutions

Everyone has tactics. We have customized consumer centric strategies and solutions that ensure maximum buying power, impact and ROI.

Influencer Marketing & Social Amplification

  • Influencer Outreach & Engagement
  • Custom Content Development
  • Social Listening & Insights

Print Media Management & Optimization

  • Turnkey, Full-Service Planning and Placement
  • Media Insights & Strategy: Geospatial Analytics, Trade Area Analysis, Market Sizing, Geo Mapping, and Competitive Reporting

Digital Integration & Experiences

  • Content Marketing
  • Native Advertising
  • Email Marketing
  • Display Advertising

Experiential Marketing                   

  • Event Activation
  • On-site Brand Ambassadors
  • Product Sampling
  • Street Teams

Method To Our Madness

Our best-in-class media strategies and solutions have been honed through years of working with top brands and agencies. Our process is dynamic: We strategize an activation plan to connect your brand to today’s growth markets.

Industry Success

Our hard work and its outcome has won us honorable and humbling awards. We’re proud to be recognized in the community, so please check our honors below.

3 Reasons Why

  • Best-in-class media
    planning and buying

  • Drive ROI in today’s fastest
    growing markets

  • Motivate Inc. is a certified diversity business. Achieve tier 1 and tier 2 supplier diversity spend benefit


Fuel To Our Fire

We’re an army of passionate story-tellers, devoted data artisans

and media mavens dedicated to delivering strategic solutions

that drive measurable ROI.

Trevor Hansen - CEO

Trevor Hansen



Nicole Kuklewicz

SVP, Business Development & Client Services


Marcia Hansen

Principal & Partner


Kathy Souza

SVP, Finance & HR


Juan Carlos "JC" Balarezo

Media Director


Simon Willis

VP, Analytics & Data Visualization


Hatsuko Ohnuma

Marketing Director


Alicia Truesdell

Operations Manager


Roseleigh Navarre

Senior Account Manager


Randy Gudiel

Digital Media Director


Arturo Garcia Sierra

LGBTQ Market & Storytelling Strategist


Emmanuel Lemas

Account Manager

Javier Osorio - Media Planner_Buyer

Javier Osorio

Junior Account Manager


Aura Acosta

Junior Account Manager


Reed Cherner

Graphic Designer


Nate Leach

Digital Media Planner

Karim Roushdy - Account Strategist

Karim Roushdy

Account Strategist

Stephen Dixon - Media Planner_Buyer

Stephen Dixon

Media Planner Buyer

David Oconer - Competitive Analyst

David Oconer

Competitive Analyst


Marisol Santos

Billing Specialist

View more

Driving ROI

You are who you hang around — and we’re proud

of the company we keep.

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  • Carat_03
  • Chanel_02
  • Comcast_03
  • GM_02
  • Humana_03
  • Macys_03
  • McDonalds_02
  • mediavest_03
  • OMD_03
  • Sprint_03
  • Statefarm_03
  • Walgreens_03
  • Walmart_03
  • Wellsfargo_03
  • Zubi_03


Delivering insights for today’s fastest growing markets: Multicultural, Millennial, LGBTQ, Military, Moms and Mature. Explore #BeAuthentic for more growth market resources, industry news and company updates.
Giving award, selective focus, canon 1Ds mark III

Motivate Attends 13th Annual WBENC-West Procurement Opportunity Conference & Awards Dinner

Motivate, the leading specialized media partner in the United States, attended the 13th Annual WBENC-West Procurement Opportunity Conference & Awards Dinner from September 7-9, 2016. Motivate SVP of Business Development and Client Services Nicole Kuklewicz represented the company at the three-day event at the M Resort in Henderson, Nevada. The conference welcomed speakers from Disney, IBM, Capital One and Kaiser, among other Fortune 500 companies.

Asian young family driving to travel in the autumn holiday

Infographic: Chinese & Korean-American Auto Path-To-Purchase

Motivate, the leading specialized media partner in the U.S., announced earlier this year its release of an exclusive consumer research study measuring Chinese and Korean-American media preferences, brand affinities and buying behaviors.

Dynamic microphone against the background of convention center. Real photo.

Motivate To Moderate Shopper Marketing Panel At Portada’s 10th Annual Hispanic Advertising And Media Conference

Motivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The State of the Art,” at Portada’s Hispanic Advertising and Media Conference. The 10th annual conference will take place on September 15, 2016 at Yotel in New York City. Hansen will be joined by marketing professionals from major CPG and big-box retailers such as Kellogg, Jewel Osco, Solex Marketing Solutions and Macy’s to discuss best practices and ideas transforming the discipline.

Ready To Grow?

Motivate, Inc.

4141 Jutland Dr. Suite 300. San Diego, California, 92117 866.664.4432 hello@MotivateROI.com

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