VP, Client Strategy & Insights
“The growing multicultural consumer continues to be the biggest opportunity for brands. To drive brand growth and deliver on ROI, it’s essential to anchor strategies on relevant consumer insights and data-driven marketing.”
Rene Sanchez brings over 15 years of experience in brand management and strategy, media targeting, and consumer research. His wealth of knowledge on the dynamics of the multicultural consumer allows him to deliver thought leadership to the industry. For two consecutive years in a row, Rene co-presented with Nielsen at the AHAA Annual Conference. He delivered ground-breaking consumer insights studies, leveraging primary and secondary data and research solutions, to help marketers optimize brand strategies and effectively engage the multicultural consumer.
Rene possesses a unique blend of data analysis and statistics expertise, coupled with strategy and creativity. He has led strategic and innovative multicultural marketing campaigns, driving significant growth for a wide range of partners and verticals, including auto, CPG, technology, retail, wireless, finance, and entertainment.