ABOUT


Get to know us.

The Motivate, Inc. logomark.

WE ARE MOTIVATE


Driving Brand Growth Through Cultural Alignment

Motivate is the leading insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, and turnkey media strategy and execution for high-growth demographics. Motivate provides best-in-class media activation in digital, traditional, social and influencer marketing.

CORE AREAS OF EXPERTISE

LEADERSHIP TEAM


The visionaries leading our insights-to-media activation have built a culture of collaboration, fiercely-focused drive, and devoted commitment and appreciation for our clients.

Trevor Hansen, Motivate CEO

TREVOR HANSEN

CEO

“What you water, grows.”

Trevor Hansen is the CEO and driving force behind Motivate. Under Hansen’s leadership and direction, Motivate has become the leading insights and media partner in the country for reaching today’s growth markets: Multicultural, Youth and LGBTQ. Hansen credits the company’s success to Motivate’s core values: humility, gratitude, commitment, passion, and teamwork.


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TREVOR HANSEN

CEO

“What you water, grows.”

Trevor Hansen is the CEO and driving force behind Motivate. Under Hansen’s leadership and direction, Motivate has become the leading insights and media partner in the country for reaching today’s growth markets: Multicultural, Youth and LGBTQ. Hansen credits the company’s success to Motivate’s core values: humility, gratitude, commitment, passion, and teamwork.


E-Mail Me    

Trevor Hansen, Motivate CEO
Marcia Hansen, Motivate President and Partner

MARCIA HANSEN

Principal & Partner

“Minds are like parachutes; they only function when open.”

Marcia Hansen is the partner and principal of Motivate. With decades of success in the media industry, Hansen’s insight and experience are invaluable as the company continues to lead the change in digital, social, traditional and local media. Hansen started the first senior targeted newspaper in the country and champions the power of strong, local content and community marketing.


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MARCIA HANSEN

Principal & Partner

“Minds are like parachutes; they only function when open.”

Marcia Hansen is the partner and principal of Motivate. With decades of success in the media industry, Hansen’s insight and experience are invaluable as the company continues to lead the change in digital, social, traditional and local media. Hansen started the first senior targeted newspaper in the country and champions the power of strong, local content and community marketing.


E-Mail Me     LinkedIn

Marcia Hansen, Motivate President and Partner
Marcia Hansen, Motivate President and Partner

MARCIA HANSEN

Principal & Partner

“Minds are like parachutes; they only function when open.”

Marcia Hansen is the partner and principal of Motivate. With decades of success in the media industry, Hansen’s insight and experience are invaluable as the company continues to lead the change in digital, social, traditional and local media. Hansen started the first senior targeted newspaper in the country and champions the power of strong, local content and community marketing.


E-Mail Me     LinkedIn

Gregg Witt, Motivate Executive Vice President, Youth Marketing

GREGG WITT

Executive Vice President, Youth Marketing

“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”

Gregg Witt is a renowned Gen Z marketing strategist and Youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 Youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.


E-Mail Me    LinkedIn    LinkedIn

GREGG WITT

Executive Vice President, Youth Marketing

“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”

Gregg Witt is a renowned Gen Z marketing strategist and youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.


E-Mail Me    LinkedIn    LinkedIn

Gregg Witt, Motivate Executive Vice President, Youth Marketing

JOEL SHOEMAKER

Vice President, LGBT Strategy and Partnerships

“LGBTQ became the biggest cultural shift in a generation partly because LGBTQ learned its substantial buying power could secure their place in the community. They’re loyal brand advocates when marketers are loyal to them. Today, LGBTQ marketing is about multicultural within LGBTQ, and millennials and youth, both LGBT and non. Both areas Motivate excels.”

Joel Shoemaker brings a depth of knowledge based in hard-to-find LGBTQ research and insights, key learnings, best practices, case studies, media insights and broad community relationships. Joel has 13 years advertising and marketing experience, including 6 years dedicated specifically to the LGBTQ market while at Here Media and iHeartMedia. He has helped develop campaigns nominated by IABMIXX and ANA Multicultural Awards. Part advocate and part marketer, Joel is able to connect a brand’s diversity policies and community support to its marketing and brand message and deliver ROI.


E-Mail Me     LinkedIn

JOEL SHOEMAKER

Vice President, LGBT Strategy and Partnerships

“LGBTQ became the biggest cultural shift in a generation partly because LGBTQ learned its substantial buying power could secure their place in the community. They’re loyal brand advocates when marketers are loyal to them. Today, LGBTQ marketing is about multicultural within LGBTQ, and millennials and youth, both LGBT and non. Both areas Motivate excels.”

Joel Shoemaker brings a depth of knowledge based in hard-to-find LGBTQ research and insights, key learnings, best practices, case studies, media insights and broad community relationships. Joel has 13 years advertising and marketing experience, including 6 years dedicated specifically to the LGBTQ market while at Here Media and iHeartMedia. He has helped develop campaigns nominated by IABMIXX and ANA Multicultural Awards. Part advocate and part marketer, Joel is able to connect a brand’s diversity policies and community support to its marketing and brand message and deliver ROI.


E-Mail Me     LinkedIn

JOEL SHOEMAKER

Vice President, LGBT Strategy and Partnerships

“LGBTQ became the biggest cultural shift in a generation partly because LGBTQ learned its substantial buying power could secure their place in the community. They’re loyal brand advocates when marketers are loyal to them. Today, LGBTQ marketing is about multicultural within LGBTQ, and millennials and youth, both LGBT and non. Both areas Motivate excels.”

Joel Shoemaker brings a depth of knowledge based in hard-to-find LGBTQ research and insights, key learnings, best practices, case studies, media insights and broad community relationships. Joel has 13 years advertising and marketing experience, including 6 years dedicated specifically to the LGBTQ market while at Here Media and iHeartMedia. He has helped develop campaigns nominated by IABMIXX and ANA Multicultural Awards. Part advocate and part marketer, Joel is able to connect a brand’s diversity policies and community support to its marketing and brand message and deliver ROI.


E-Mail Me     LinkedIn

Randy Gudiel, Motivate Digital Media Director

RANDY GUDIEL

Vice President, Media Strategy

“You don’t choose your passions. Your passions choose you.”

Randy Gudiel brings a decade-long record of developing and implementing integrated media programs, including online, mobile, social, print and broadcast, with an emphasis in Multicultural markets. He is responsible for driving Motivate’s strategic digital and social initiatives, while managing direction of digital campaigns, programs, and client relationships.


E-Mail Me     LinkedIn

RANDY GUDIEL

Vice President, Media Strategy

“You don’t choose your passions. Your passions choose you.”

Randy Gudiel brings a decade-long record of developing and implementing integrated media programs, including online, mobile, social, print and broadcast, with an emphasis in Multicultural markets. He is responsible for driving Motivate’s strategic digital and social initiatives, while managing direction of digital campaigns, programs, and client relationships.


E-Mail Me     LinkedIn

Randy Gudiel, Motivate Digital Media Director

RENE SANCHEZ

VP, Client Strategy & Insights

“The growing multicultural consumer continues to be the biggest opportunity for brands. To drive brand growth and deliver on ROI, it’s essential to anchor strategies on relevant consumer insights and data-driven marketing.”

Rene Sanchez brings over 15 years of experience in brand management and strategy, media targeting, and consumer research. His wealth of knowledge on the dynamics of the multicultural consumer allows him to deliver thought leadership to the industry. For two consecutive years in a row, Rene co-presented with Nielsen at the AHAA Annual Conference. He delivered ground-breaking consumer insights studies, leveraging primary and secondary data and research solutions, to help marketers optimize brand strategies and effectively engage the multicultural consumer.
Rene possesses a unique blend of data analysis and statistics expertise, coupled with strategy and creativity. He has led strategic and innovative multicultural marketing campaigns, driving significant growth for a wide range of partners and verticals, including auto, CPG, technology, retail, wireless, finance, and entertainment.


E-Mail Me     LinkedIn

RENE SANCHEZ

VP, Client Strategy & Insights

“The growing multicultural consumer continues to be the biggest opportunity for brands. To drive brand growth and deliver on ROI, it’s essential to anchor strategies on relevant consumer insights and data-driven marketing.”

Rene Sanchez brings over 15 years of experience in brand management and strategy, media targeting, and consumer research. His wealth of knowledge on the dynamics of the multicultural consumer allows him to deliver thought leadership to the industry. For two consecutive years in a row, Rene co-presented with Nielsen at the AHAA Annual Conference. He delivered ground-breaking consumer insights studies, leveraging primary and secondary data and research solutions, to help marketers optimize brand strategies and effectively engage the multicultural consumer.
Rene possesses a unique blend of data analysis and statistics expertise, coupled with strategy and creativity. He has led strategic and innovative multicultural marketing campaigns, driving significant growth for a wide range of partners and verticals, including auto, CPG, technology, retail, wireless, finance, and entertainment.


E-Mail Me     LinkedIn

RENE SANCHEZ

VP, Client Strategy & Insights

“The growing multicultural consumer continues to be the biggest opportunity for brands. To drive brand growth and deliver on ROI, it’s essential to anchor strategies on relevant consumer insights and data-driven marketing.”

Rene Sanchez brings over 15 years of experience in brand management and strategy, media targeting, and consumer research. His wealth of knowledge on the dynamics of the multicultural consumer allows him to deliver thought leadership to the industry. For two consecutive years in a row, Rene co-presented with Nielsen at the AHAA Annual Conference. He delivered ground-breaking consumer insights studies, leveraging primary and secondary data and research solutions, to help marketers optimize brand strategies and effectively engage the multicultural consumer.
Rene possesses a unique blend of data analysis and statistics expertise, coupled with strategy and creativity. He has led strategic and innovative multicultural marketing campaigns, driving significant growth for a wide range of partners and verticals, including auto, CPG, technology, retail, wireless, finance, and entertainment.


E-Mail Me     LinkedIn

Hatsuko Ohnuma, Motivate Director of Marketing

HATSUKO OHNUMA

Director of Marketing

“Your brand is what other people say about you when you’re not in the room.”

As the Director of Marketing, Hatsuko Ohnuma leads the planning, development and execution of Motivate’s marketing strategies and identifies brand-building opportunities for the company. Ohnuma and her team are responsible for developing the company’s public-facing marketing and communication materials. She is passionate about growing and evolving companies to effectively tell their brand story.


E-Mail Me     LinkedIn

HATSUKO OHNUMA

Director of Marketing

“Your brand is what other people say about you when you’re not in the room.”

As the Director of Marketing, Hatsuko Ohnuma leads the planning, development and execution of Motivate’s marketing strategies and identifies brand-building opportunities for the company. Ohnuma and her team are responsible for developing the company’s public-facing marketing and communication materials. She is passionate about growing and evolving companies to effectively tell their brand story.


E-Mail Me     LinkedIn

Hatsuko Ohnuma, Motivate Director of Marketing

FEATURED Clients


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Our hard work has won us honorable and humbling awards. We are proud to be recognized in both our industry and community.

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