Type: Full Time
Min. Experience: 3 Years

The Sr. Digital Media Planner/Asian Segment Lead has an exceptional understanding for the full media planning process – from strategy & media plan development to execution. This position will lead a number of accounts and also work in tandem with the Media Director. Responsibilities extend to all channels – traditional, digital and all other paid consumer touch points. Position provides great growth opportunities within a creative and integrated environment.

  • 3-5 years of related experience in media planning, strategy, buying
  • Bilingual – English and Chinese++
  • Great attention to detail, track record of strong analytical skills
  • Excellent written and verbal communication skills
  • Ability to work collaboratively on multi-disciplinary teams and know who to engage with in order to create an efficient and smooth process
  • Ability to present effectively and persuasively to both internal and external audiences
  • Ability to manage multiple clients/assignments in a fast-paced environment
  • Proficient with Microsoft Office software (Excel, PowerPoint, Word) as well as an expert on all media related programs:  comScore, Google Analytics, Simmons, and any 3rd party ad servers.
What You'll Do:
  • Strong communication skills are essential; maintaining the best possible relationship with clients, vendors and with all of internal agency teams
  • Full knowledge/understanding of digital media analytics; help guide digital planners/strategist to provide insightful/useful information to clients in a clear and concise way
  • Work closely with media team, guiding planners and helping to facilitate department collaboration and growth
  • Guide and lead to create effective and efficient agency tools and processes for the planning execution and management of paid media channels
  • Track record of developing, writing and presenting innovative and responsible communication plans to clients at all budget levels
  • A passion for staying abreast the ever-changing media landscape
  • Knowledge of the latest developments and the trends in the industry and informs peers of such developments
  • Strong negotiating skill for all non-broadcast media
  • Participate in new business pitches
What You Have:
  • Analytical Skills: Thinks analytically and creatively to make the most of available data. Generates new ideas, takes risks, proposes change, encourages innovation, and solves problems creatively.
  • Communication:  Communicates well both verbally and in writing; utilizes appropriate medium for communication based on the situation, delivers effective presentations, shares information and ideas with others, has good listening skills. Can explain abstract/complex concepts to upper management, both verbally and in writing, and influence behavior.
  • Quality: Attentive to detail and accuracy, committed to excellence, continuously looks for improvements, monitors quality levels, finds the cause of problems, owns/acts on quality problems.
  • Technical Knowledge & Skills: Adapts to new technologies; demonstrates required technical skills; keeps technical skills up-to-date; troubleshoots technological problems; uses technology to increase productivity.

Motivate, Inc. is an equal opportunity employer. We strongly support diversity in the workforce. 

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