VP, Analytics & Data Visualization
“If you can’t explain it simply, you don’t understand it well enough.”
Simon Willis started his career in GIS (Geographic Information Science) with database and software development, then discovered data analytics and visualization. At Motivate, Willis leads the Analytics team, which is responsible for using cutting-edge technology to perform data analytics and visualization. The team provides data-driven, geospatial insights using demographic, behavioral, and geospatial datasets. They also develop custom API connectors and provide insights from social media and the IBM Watson platform.