Director of Consumer Insights
“In the age of data abundance, having access is no longer an advantage. The edge goes to those who are keenly attuned to the stories that data tells us.”
Bo Fraser is a social scientist with a passion for discovering insights that help companies thrive. After earning his Ph.D. in social psychology, Fraser began his career in digital marketing and analytics and developed a diverse professional skillset. At Motivate, Fraser conducts quantitative and qualitative consumer research to support clients’ campaigns and business objectives, and also manages Motivate’s custom insights platform: SureShot.