CASE STUDY


Youth marketing agency of record.

District Freestyle Scooter Co. white logo

CHALLENGE


Evolve the innovation leader of core freestyle scootering products into a global brand for mass market consumption. The key challenge: to maintain District’s core connections within youth culture that keep the brand authentic and drive sales demand.

CHALLENGE


Evolve the innovation leader of core freestyle scootering products into a global brand for mass market consumption. The key challenge: to maintain District’s core connections within youth culture that keep the brand authentic and drive sales demand.

SOLUTION


Developed a new brand strategy that brought the company’s rich history of product innovation and influential athletes to life. Our role was to get immersed and improve every consumer touchpoint of the brand, which entailed: a brand identity overhaul, global consumer insights studies, go-to-market strategy, retail support programs and all aspects of social and traditional media activation.

Audience

Gen Z

Solutions

Consumer Insights

Brand Strategy

Creative Design

Media Activation

Let's Talk

SOLUTION


Developed a new brand strategy that brought the company’s rich history of product innovation and influential athletes to life. Our role was to get immersed and improve every consumer touchpoint of the brand, which entailed: a brand identity overhaul, global consumer insights studies, go-to-market strategy, retail support programs and all aspects of social and traditional media activation.

Audience

Gen Z

Solutions

Consumer Insights

Brand Strategy

Creative Design

Media Activation

Let's Talk
A teenage boy does a 50/50 grind on a rail in a skate shop.

RESULTS


As a result of our collaboration, District set the industry standard for scootering companies through powerful branding, content relevance, and media activation that drove retail sales lift worldwide. The brand was successfully acquired in 2016 by Greenover Sports. District continues to be the category innovation leader and the 3rd largest scootering company by revenue.

A teen does a flip trick on a scooter while coming off a half-pipe.

RESULTS


As a result of our collaboration, District set the industry standard for scootering companies through powerful branding, content relevance, and media activation that drove retail sales lift worldwide. The brand was successfully acquired in 2016 by Greenover Sports. District continues to be the category innovation leader and the 3rd largest scootering company by revenue.

READY TO GROW?


Let’s talk.