CASE STUDY


Gen Z social media and experiential campaign.

White Funny Or Die logo

CHALLENGE


FunnyOrDie (FoD) in partnership with HBO Home Entertainment worked with Motivate to create awareness and drive consumer engagement with young adults in a 90-day, multi-layered campaign showcasing HBO comedy programming.

CHALLENGE


FunnyOrDie (FoD) in partnership with HBO Home Entertainment worked with Motivate to create awareness and drive consumer engagement with young adults in a 90-day, multi-layered campaign showcasing HBO comedy programming.

A poster of Funny Or Die

SOLUTION


Motivate created a user genertated content (UGC) contest themed “Let’s Go Viral” that called for entrants to submit their funniest Comedy Fetish-themed amateur videos. The online contest awarded the grand prize winner a chance of a lifetime – to produce an original short video with Funny or Die’s creative team, which includes Will Ferrell, Judd Apatow, Adam McKay, and Chris Henchy.

For increased engagement we executed a social media campaign incorporating a national scavenger hunt, projected guerilla video advertising on urban buildings and organized street teams to captivate fans, all which garnered mass media exposure and attention.

SureShot™ content creators were enlisted and incentivized with exclusive FunnyOrDie gear packages to jump start participation and spread word-of-mouth in targeted markets.

Audience

Gen Z

Solutions

Social Media

Experiential

Let's Talk

SOLUTION


Motivate created a user genertated content (UGC) contest themed “Let’s Go Viral” that called for entrants to submit their funniest Comedy Fetish-themed amateur videos. The online contest awarded the grand prize winner a chance of a lifetime – to produce an original short video with Funny or Die’s creative team, which includes Will Ferrell, Judd Apatow, Adam McKay, and Chris Henchy.

For increased engagement we executed a social media campaign incorporating a national scavenger hunt, projected guerilla video advertising on urban buildings and organized street teams to captivate fans, all which garnered mass media exposure and attention.

SureShot™ content creators were enlisted and incentivized with exclusive FunnyOrDie gear packages to jump start participation and spread word-of-mouth in targeted markets.

Audience

Gen Z

Solutions

Social Media

Experiential

Let's Talk
A Funny Or Die promotion projected on the side of an Apple Store building.
Flyers for a Funny Or Die promotion.

RESULTS


Word-of-mouth campaign motivated 3,000 “ow-my-side- hurts” video submissions, engaged 23,000 influencers, and generated over 21 million media views via social media and public relations channels.

WORD-OF-MOUTH CAMPAIGN GENERATED

White video camera icon

3K

Submissions

White 3D glasses icon

21M

Views

RESULTS


Word-of-mouth campaign motivated 3,000 “ow-my-side- hurts” video submissions, engaged 23,000 influencers, and generated over 21 million media views via social media and public relations channels.

WORD-OF-MOUTH CAMPAIGN GENERATED

White video camera icon

3K

Submissions

White 3D glasses icon

21M

Views

RESULTS


Word-of-mouth campaign motivated 3,000 “ow-my-side- hurts” video submissions, engaged 23,000 influencers, and generated over 21 million media views via social media and public relations channels.

WORD-OF-MOUTH CAMPAIGN GENERATED

White video camera icon

3K

Submissions

White 3D glasses icon

21M

Views

Digital tablet showing the Twitter account for Funny Or Die.

READY TO GROW?


Let’s talk.