CASE STUDY


Integrated Hispanic campaign.

Microsoft logo

CHALLENGE


Microsoft turned to Motivate to plan and execute a targeted and culturally relevant pilot campaign, which helped the tech retailer better understand the total Hispanic market.

To drive brand perception, engagement and purchase intent of Hispanic consumers, Motivate activated an integrated campaign that included in-language print media, influencer marketing and digital display advertising.

CHALLENGE


Microsoft turned to Motivate to plan and execute a targeted and culturally relevant pilot campaign, which helped the tech retailer better understand the total Hispanic market.

To drive brand perception, engagement and purchase intent of Hispanic consumers, Motivate activated an integrated campaign that included in-language print media, influencer marketing and digital display advertising.

SOLUTION


Geospatial Analytics & Targeting

To determine the right Hispanic DMAs, Motivate utilized advanced targeting and geospatial analytics, meshing the data with Microsoft’s retail zip codes to optimize media targeting and maximize ROI.

Fully-Integrated Strategy

Influencer Marketing

  • Generated awareness and buzz by engaging popular Hispanic influencers to authentically tell the Microsoft storyDigital

Digital

  • Executed cross-platform, digital-display media to support and amplify campaign

Print

  • Placed ¼ 4C ROP in the top Hispanic newspapers to support social and digital waves
  • Leveraged print media to reach Spanish- dominant Hispanics

Audience

Hispanic

Solutions

Data Analytics

Influencer Marketing

Digital Media

Print Media

Let's Talk

SOLUTION


A tablet shows reporting on the Hispanic population on a map of the United States

Geospatial Analytics & Targeting

To determine the right Hispanic DMAs, Motivate utilized advanced targeting and geospatial analytics, meshing the data with Microsoft’s retail zip codes to optimize media targeting and maximize ROI.

microsoft_marketing

Fully-Integrated Strategy

Influencer Marketing

  • Generated awareness and buzz by engaging popular Hispanic influencers to authentically tell the Microsoft storyDigital

Digital

  • Executed cross-platform, digital-display media to support and amplify campaign

Print

  • Placed ¼ 4C ROP in the top Hispanic newspapers to support social and digital waves
  • Leveraged print media to reach Spanish- dominant Hispanics

Audience

Hispanic

Solutions

Influencer Marketing

Digital

Print

A tablet shows reporting on the Hispanic population on a map of the United States
A woman in a coffee shop holds a tablet depicting a Microsoft article.

RESULTS


Motivate helped position Microsoft as a relevant and innovative brand among Hispanic consumers, successfully driving in-store traffic and online engagement.

Attitudinal

  • Improved brand perceptions of relevance and innovation
  • Improved consideration and intent-to-purchase funnel

Behavior

  • Drove in-store traffic and sales
  • Drove online engagement

INFLUENCER MARKETING

16M

Impressions Delivered

21M

Views

0.3% vs 1.45%

Average social engagement rates for electronics

$17EMV

for every $1.00 spent

RESULTS


Motivate helped position Microsoft as a relevant and innovative brand among Hispanic consumers, successfully driving in-store traffic and online engagement.

Attitudinal

  • Improved brand perceptions of relevance and innovation
  • Improved consideration and intent-to-purchase funnel

Behavior

  • Drove in-store traffic and sales
  • Drove online engagement

INFLUENCER MARKETING

16M

Impressions Delivered

21M

Views

0.3% vs 1.45%

Average social engagement rates for electronics

$17EMV

for every $1.00 spent

INFLUENCER MARKETING

16M

Impressions Delivered

21M

Views

0.3% vs 1.45%

Average social engagement rates for electronics

17EMV

for every $1.00 spent

Two tablets and two phones showing Microsoft news and videos.

READY TO GROW?


Let’s talk.