MOTIVATE MC


Reaching the heart and soul of Multicultural consumers.

The New Face of America


Multicultural is the main driver of growth in the U.S. Our MC segments will be the numeric majority by 2044 with a population over 120 million that is increasing 2.3 million per year. One in four babies born are Hispanic; the African-American segment grew 35 percent faster than the total population; and 79 percent of Asian-American adults are foreign-born.

The combined buying power of Multicultural consumers is growing exponentially compared to the total market. From 1990 to 2014, the Multicultural buying power increased 415 percent to $3.4 trillion, more than double the increase of total U.S. buying power. The prosperity and growth of Multicultural segments are undeniably here.

The New Face of America


Multicultural is the main driver of growth in the U.S. Our MC segments will be the numeric majority by 2044 with a population over 120 million that is increasing 2.3 million per year. One in four babies born are Hispanic; the African-American segment grew 35 percent faster than the total population; and 79 percent of Asian-American adults are foreign-born.

The combined buying power of Multicultural consumers is growing exponentially compared to the total market. From 1990 to 2014, the Multicultural buying power increased 415 percent to $3.4 trillion, more than double the increase of total U.S. buying power. The prosperity and growth of Multicultural segments are undeniably here.

HISPANIC

57 MILLION STRONG HISPANICS REPRESENT ALMOST 18% OF THE U.S. POPULATION

50% OF U.S. POPULATION GROWTH FROM 2010 TO 2015 CAME FROM HISPANICS

EXPECTED BUYING POWER OF $1.7 TRILLION IN 2020

NEARLY 1/4 OF MILLENNIALS ARE HISPANIC

AFRICAN-AMERICAN

Population grew 17.7% from 2000 to 2014, 35% faster than the total population

45.7 million African-Americans in the U.S.

Buying power of over $1 trillion

College enrollment jumped to 70.9%, exceeding the enrollment rate of NHW (67.3%)

ASIAN

#1 fastest growing multicultural segment – will outnumber U.S. Hispanics by 2055

18 million Asians in the U.S.

Buying power of $825 billion, greater than the economies of all but 17 countries

Average HH income is $74,829, 39% greater than the national median income

Media In Action


Our tools, insights and approach earn us our place as the industry leader for reaching multicultural consumers. We deliver the insights and solutions to successfully connect you with the market, bringing the biggest ROI in traditional, digital, and influencer marketing.

MULTICULTURAL market expertise


Randy Gudiel, Motivate Digital Media Director

RANDY GUDIEL

Vice President, Media Strategy

“You don’t choose your passions. Your passions choose you.”

Randy Gudiel brings a decade-long record of developing and implementing integrated media programs, including online, mobile, social, print and broadcast, with an emphasis in Multicultural markets. He is responsible for driving Motivate’s strategic digital and social initiatives, while managing direction of digital campaigns, programs, and client relationships.


E-Mail Me     LinkedIn

RANDY GUDIEL

Vice President, Media Strategy

“You don’t choose your passions. Your passions choose you.”

Randy Gudiel brings a decade-long record of developing and implementing integrated media programs, including online, mobile, social, print and broadcast, with an emphasis in Multicultural markets. He is responsible for driving Motivate’s strategic digital and social initiatives, while managing direction of digital campaigns, programs, and client relationships.


E-Mail Me     LinkedIn

Randy Gudiel, Motivate Digital Media Director

SHERIE HODGES

Sr. Digital Planner & Multicultural Lead

“If you stay ready, you don’t have to get ready.”

With six years of experience in digital media planning/buying, Sherie comes to Motivate with a demonstrated history of working in the advertising industry amongst top leading brands; with a wealth of knowledge of the multicultural segment. She is experienced creating dynamic and innovative media plans, and always seeks new and “first to market” media opportunities to leverage branding and awareness. Sherie strives to establish a well-known reputation for motivating clients to embrace big, bold, and innovative ideas within the multicultural realm.


E-Mail Me     LinkedIn

SHERIE HODGES

Sr. Digital Planner & Multicultural Lead

“If you stay ready, you don’t have to get ready.”

With six years of experience in digital media planning/buying, Sherie comes to Motivate with a demonstrated history of working in the advertising industry amongst top leading brands; with a wealth of knowledge of the multicultural segment. She is experienced creating dynamic and innovative media plans, and always seeks new and “first to market” media opportunities to leverage branding and awareness. Sherie strives to establish a well-known reputation for motivating clients to embrace big, bold, and innovative ideas within the multicultural realm.


E-Mail Me     LinkedIn

SHERIE HODGES

Sr. Digital Planner & Multicultural Lead

“If you stay ready, you don’t have to get ready.”

With six years of experience in digital media planning/buying, Sherie comes to Motivate with a demonstrated history of working in the advertising industry amongst top leading brands; with a wealth of knowledge of the multicultural segment. She is experienced creating dynamic and innovative media plans, and always seeks new and “first to market” media opportunities to leverage branding and awareness. Sherie strives to establish a well-known reputation for motivating clients to embrace big, bold, and innovative ideas within the multicultural realm.


E-Mail Me     LinkedIn

ANGIE PENG

Sr. Media Planner & Asian Lead

“Asian-Americans represent a diversity of languages, nationalities and cultures. Approaching them through a culturally-relevant way is the key to win this market.”

Angie has been dedicated in Asian-American marketing industry for several years and owns a deep understanding of Asian media throughout the US markets. In the past, she worked with top-tier accounts such as Verizon, Subaru and EmblemHealth on providing multicultural consumer insights and strategic media plans to achieve their business goals. Angie possesses a strong background of data analytics that has helped clients translate campaign result into media and consumer insights, and optimize campaigns to drive ROI.


E-Mail Me     LinkedIn

ANGIE PENG

Sr. Media Planner & Asian Lead

“Asian-Americans represent a diversity of languages, nationalities and cultures. Approaching them through a culturally-relevant way is the key to win this market.”

Angie has been dedicated in Asian-American marketing industry for several years and owns a deep understanding of Asian media throughout the US markets. In the past, she worked with top-tier accounts such as Verizon, Subaru and EmblemHealth on providing multicultural consumer insights and strategic media plans to achieve their business goals. Angie possesses a strong background of data analytics that has helped clients translate campaign result into media and consumer insights, and optimize campaigns to drive ROI.


E-Mail Me     LinkedIn

#BeAuthentic: MULTICULTURAL THOUGHT LEADERSHIP


Our ideas, news and resources that help brands solve Multicultural market challenges.

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