Vice President, LGBT Strategy and Partnerships
“LGBTQ became the biggest cultural shift in a generation partly because LGBTQ learned its substantial buying power could secure their place in the community. They’re loyal brand advocates when marketers are loyal to them. Today, LGBTQ marketing is about multicultural within LGBTQ, and millennials and youth, both LGBT and non. Both areas Motivate excels.”
Joel Shoemaker brings a depth of knowledge based in hard-to-find LGBTQ research and insights, key learnings, best practices, case studies, media insights and broad community relationships. Joel has 13 years advertising and marketing experience, including 6 years dedicated specifically to the LGBTQ market while at Here Media and iHeartMedia. He has helped develop campaigns nominated by IABMIXX and ANA Multicultural Awards. Part advocate and part marketer, Joel is able to connect a brand’s diversity policies and community support to its marketing and brand message and deliver ROI.