MOTIVATE OUT


Amplifying visibility with LGBTQ consumers.

OUT AND INFLUENTIAL


The LGBTQ segment is a highly coveted growth market. And rightly so, LGBTQ adults in the U.S. spent nearly $1 trillion in 2015, a figure that has risen consistently the past three years.

16 MILLION

Identify as LGBTQ

$917 BILLION

In buying power

14+ TIMES PER DAY

Check social media

Make 10% more shopping trips each year

Spend 35% more on online purchases

Male same-gender HHs have a 30% higher CPG spending

HH income of partnered gay men is 18% higher than non-LGBTQ couples

Media In Action


Motivate combines firsthand insights, strategy and social activation to help brands reach mass LGBTQ consumers, while building credibility within niche cultures. We have the insights and capabilities to successfully connect you with the market that can make the biggest ROI in digital, social and traditional media.

LGBTQ market expertise


JOEL SHOEMAKER

Vice President, LGBT Strategy and Partnerships

“LGBTQ became the biggest cultural shift in a generation partly because LGBTQ learned its substantial buying power could secure their place in the community. They’re loyal brand advocates when marketers are loyal to them. Today, LGBTQ marketing is about multicultural within LGBTQ, and millennials and youth, both LGBT and non. Both areas Motivate excels.”

Joel Shoemaker brings a depth of knowledge based in hard-to-find LGBTQ research and insights, key learnings, best practices, case studies, media insights and broad community relationships. Joel has 13 years advertising and marketing experience, including 6 years dedicated specifically to the LGBTQ market while at Here Media and iHeartMedia. He has helped develop campaigns nominated by IABMIXX and ANA Multicultural Awards. Part advocate and part marketer, Joel is able to connect a brand’s diversity policies and community support to its marketing and brand message and deliver ROI.


E-Mail Me     LinkedIn

JOEL SHOEMAKER

Vice President, LGBT Strategy and Partnerships

“LGBTQ became the biggest cultural shift in a generation partly because LGBTQ learned its substantial buying power could secure their place in the community. They’re loyal brand advocates when marketers are loyal to them. Today, LGBTQ marketing is about multicultural within LGBTQ, and millennials and youth, both LGBT and non. Both areas Motivate excels.”

Joel Shoemaker brings a depth of knowledge based in hard-to-find LGBTQ research and insights, key learnings, best practices, case studies, media insights and broad community relationships. Joel has 13 years advertising and marketing experience, including 6 years dedicated specifically to the LGBTQ market while at Here Media and iHeartMedia. He has helped develop campaigns nominated by IABMIXX and ANA Multicultural Awards. Part advocate and part marketer, Joel is able to connect a brand’s diversity policies and community support to its marketing and brand message and deliver ROI.


E-Mail Me     LinkedIn

#BeAuthentic: LGBTQ THOUGHT LEADERSHIP


Our ideas, news and resources that help brands solve LGBTQ market challenges.

LEARN MORE

READY TO GROW?


Let’s talk.