Executive Vice President, Youth Marketing
“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”
Gregg Witt is a renowned Gen Z marketing strategist and Youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 Youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.