MOTIVATE YOUTH


Cultivating relevance with Gen Z.

YOUR Next Big Audience


Motivate Youth specializes in marketing to Gen Z  – tweens, teens, and young adults. The Youth market is fundamentally changing how brands engage consumers. Generation Z, those born in 1995 or later, is shaping our future. It is the largest demographic group today, and will represent a staggering 40% of all U.S. consumers by 2020.

9 HOURS A DAY

Spent consuming media

$75 BILLION

In discretionary spending annually

Most ethnically diverse generation in U.S. history, being 47% Multicultural

Represents 1/4 of the U.S. population

71% of teens use more than one social network site

93% of parents say their children influence family spending and household purchases

AUDIENCE SEGMENTS


AUDIENCE SEGMENTS


Media In Action


Motivate combines firsthand insights, strategy, and media activation to help brands reach mass youth audiences, while building credibility within niche subcultures. We have the deep consumer insights and capabilities to successfully connect your brand with audience segments that generate the highest ROI.

YOUTH MARKET EXPERTISE


Gregg Witt, Motivate Executive Vice President, Youth Marketing

GREGG WITT

Executive Vice President, Youth Marketing

“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”

Gregg Witt is a renowned Gen Z marketing strategist and Youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 Youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.


E-Mail Me    LinkedIn    LinkedIn

GREGG WITT

Executive Vice President, Youth Marketing

“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”

Gregg Witt is a renowned Gen Z marketing strategist and Youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 Youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.


E-Mail Me    LinkedIn    LinkedIn
Gregg Witt, Motivate Executive Vice President, Youth Marketing
Gregg Witt, Motivate Executive Vice President, Youth Marketing

GREGG WITT

Executive Vice President, Youth Marketing

“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”

Gregg Witt is a renowned Gen Z marketing strategist and Youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 Youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.


E-Mail Me    LinkedIn    LinkedIn
Derek Baird, Motivate Senior Director, Youth Digital and Social Media Strategy

DEREK BAIRD

Senior Director, Youth Digital and Social Media Strategy

“Gen Z consumers want you to share your brand story and values with them in new, entertaining and interesting ways. From chatbots, to augmented and virtual reality, Gen Z expects immersive storytelling.”

Derek Baird is a digital media executive, producer and marketer with 15 years of experience in all aspects of content strategy, digital and creative management, product development, brand marketing, and communications and creative across the education, kid and teen entertainment, and social media ecosystem.


E-Mail Me    LinkedIn    LinkedIn

DEREK BAIRD

Senior Director, Youth Digital and Social Media Strategy

“Gen Z consumers want you to share your brand story and values with them in new, entertaining and interesting ways. From chatbots, to augmented and virtual reality, Gen Z expects immersive storytelling.”

Derek Baird is a digital media executive, producer and marketer with 15 years of experience in all aspects of content strategy, digital and creative management, product development, brand marketing, and communications and creative across the education, kid and teen entertainment, and social media ecosystem.


E-Mail Me    LinkedIn    LinkedIn
Derek Baird, Motivate Senior Director, Youth Digital and Social Media Strategy

#BeAuthentic: YOUTH THOUGHT LEADERSHIP


Our ideas, news and resources that help brands solve Youth market challenges.

READY TO GROW?


Let’s talk.