Hispanic Readership & Auto Insights


Your Gateway to the Hispanic Community

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) is a non-partisan trade advocacy organization representing the leading Spanish language publications serving 41 markets in 39 states, the District of Columbia and Puerto Rico, with a combined circulation of over 23 million.

Geographically, NAHP members span the country, with a concentration in areas of large Hispanic populations. NAHP members produce over 15 billion pages of information annually. Hispanics prefer newspapers for their purchasing decisions—making them five times more effective than any other medium. With Hispanic purchasing power now exceeding $850 billion dollars, Hispanic newspapers, magazines and related media offer the best value for your advertising expenditures.