Motivate CEO Shares Insights at Alteryx Analytic Independence Roadshow in San Diego

Trevor Hansen, Motivate’s CEO, presented at the Alteryx Analytic Independence Roadshow on Thursday, February 11 at the Sheraton La Jolla Hotel in San Diego. Hansen shared…


10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million.  Trends within the younger generations of African Americans are an important area of focus for marketers. They…


Where LGBTQ Consumers Spend Their Dollars

The U.S. LGBTQ community’s total buying power—a significant $884 billion—is greater than the total GDP of largely populated countries like Argentina. Below are some of the top…


10 Key Facts About Hispanics and U.S.-Born Hispanics

Hispanics are the largest ethnic minority population in the U.S. With a population of nearly 57 million, Hispanics represent 18 percent of the total U.S. population. It’s…


Motivate Announces Asian Path-to-Purchase Research Study

Proprietary study delivers signature Chinese and Korean-American insights on media engagement preferences and purchasing behavior. Motivate Inc., the leading specialized insights…


10 Facts About Millennial Moms And Social Media Use

  Approximately one in five North American moms is a millennial mom, adding up to 9 million. In addition, 83 percent of new moms are millennials. Millennial moms are also…