5 Events to Reach Multicultural LGBTQ Communities

Hispanic and African-American LGBTQ consumers are 15 percent less likely to see their race included in the larger LGBTQ community compared to white LGBTQ consumers. For Asian…


Why Influencer Marketing is Key for Retail Brands

Consumers are being inspired, informed and having conversations with their peers, long before they make a purchase. To be effective, brands need to be a part of that dialogue. To…


Randy Gudiel Joins Motivate as Digital Media Director

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, welcomes digital media veteran Randy Gudiel to its team in the…


The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept…


Motivate Steps Toward the Future of Supplier Diversity at The 2016 WBENC National Conference & Business Fair

We put our best foot forward at the 2016 Women’s Business Enterprise National Council (WBENC) Conference & Business Fair in Orlando, Florida. More than 3,500 executives from…