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Washington Post: Retailers are marketing directly to kids shopping on their smartphones

“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of the only ways to get to them directly,” said Gregg L. Witt, executive vice…


Podcast

Take the Lead Radio Show Host, Dr. Diane Hamilton, Talks Marketing to Gen Z in Q&A with Motivate’s Gregg L. Witt

In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses youth culture as it applies in today’s new era of individuality.  Dr. Diane…


Interactive: Retail Activation in the LGBTQ Community

The LGBTQ community is seeing an exponential surge in affirmative visibility. Favorable political rulings and a growing sum of “out” celebrities contribute in LGBTQ individuals…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Joel Shoemaker

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a myriad of talent as multicultural leaders…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Rene Sanchez

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a myriad of talent as multicultural leaders…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a myriad of talent as multicultural leaders…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several years building brand identities using Millennial and Gen Z consumer and cultural…


LGBT wedding

LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference

Transgender issues no longer only resonate with the LGBTQ community, but also with the broader community as they bring attention to the significance of living as your true,


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