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6 Successful LGBTQ Influencer Partnerships

By integrating LGBTQ influencers into your marketing strategy, not only do you expand your brand awareness within the nuances of the LGBTQ community, but you also gain branded…


LGBTQ Marketing 2018 Webinar: Key Trends and Insights

For any brand that has invested in connecting with the LGBTQ community, it’s important they recognize that 2018 is different, according to new research from Motivate. There’s…


LGBTQ Gold Medalists at Olympics Shaping Marketing Trends for the Future

When Billie Jean King, the heralded 70’s and 80’s tennis icon came out in 1981, she lost millions of dollars in sponsorships overnight. Martina Navratilova, another tennis star,…


Building a Marketing Strategy that Reaches LGBTQ Families

According to a Gallup survey, there were nearly half a million same-sex marriages in the U.S. by 2016.  Moreover, recent census reports 115,000 same-sex households have children.…


lesbian couple and firepit

7 Opportunities to Reach LGBTQ Consumers in Q3 and Q4

To develop a marketing strategy that reaches the 9.3 million LGBTQ adults in the U.S., you’ll need a comprehensive understanding for annual LGBTQ awareness days, holidays,…


Love Wins

11 LGBTQ Hashtags That Drove Brand Engagement

LGBTQ marketing has gone mainstream.  That much is clear.  So how do you begin to foster a relationship with these consumers?  Acknowledging that nearly three quarters of LGBTQ…


Resist Trump

As Trump Era Brings About Uncertainty in LGBTQ Community, More Consumers Increase Their Business with Pro-LGBTQ Companies According to SureShot Survey

The Trump era continues to impact LGBTQ, as many disclose their insecurity about the ambivalence of their rights. Thus, consumers are moving their dollars to shore up support for…


Interactive: Retail Activation in the LGBTQ Community

The LGBTQ community is seeing an exponential surge in affirmative visibility. Favorable political rulings and a growing sum of “out” celebrities contribute in LGBTQ individuals…


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