Our Markets

Explore insights, ideas and big news going on in your target markets.

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Washington Post: Retailers are marketing directly to kids shopping on their smartphones

“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of the only ways to get to them directly,” said Gregg L. Witt, executive vice…


Delete. Unsubscribe. Goodbye: Why Gen Z Tunes into Some Brands and Others Get Tuned Out

Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement strategies and build your credibility across marketing communications. You’ll benefit…


Delete. Unsubscribe. Goodbye: Q&A with Gen Z Speaker, Connor Blakely

One of the biggest differences is that influencer marketing appeals more to Gen Z than millennials. They appear more authentic and have incredibly loyal audiences. While…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing has become an integral part of every top…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several years building brand identities using Millennial and Gen Z consumer and cultural…


10 Do’s and Don’ts Of Influencer Marketing To Gen Z

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one?  Partnering with influential creators and internet personalities is a…


Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics

The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults nationwide, sharing what they love and hate about brands on Motivate’s proprietary…


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this cash-packed group is an equally impressive sub-market of tweens and teens that will…


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