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Affectionate gay couple out in the city enjoying the day.

3 Ways to Reach LGBTQ Consumers on Social Media

The marketing and advertising industry is evolving with increased LGBTQ inclusive creative, messaging, and media placement. If you want to attract LGBTQ consumers, a strong social…


Motivate Partners with Latinum Network in LGBT Attitudinal Segmentation Study

Motivate, the leading specialized media partner in the United States, announced today the completion of its LGBT Consumer Insights study. Motivate was part of a cohort comprised…


5 Events to Reach Multicultural LGBTQ Communities

Hispanic and African-American LGBTQ consumers are 15 percent less likely to see their race included in the larger LGBTQ community compared to white LGBTQ consumers. For Asian…


Blurred image of a LGBTQ Conference

5 Must-Tweets from the 2016 #LGBTWeek NYC

The 9th annual LGBT Week took place at the New York Times building in Manhattan. The four-day meetup was comprised of networking mixers, professional symposiums, and case studies…


Motivate Announces Groundbreaking LGBT Population Projection Study

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, released its 2015-16 LGBT population projection dataset. The…


10 Facts About the LGBTQ Consumers

At an estimated buying power of $884 million, the LGBTQ community is a market with significant influence. One of the leading ways to connect with the LGBTQ community is through…


5 Things to Know When Marketing to LGBTQ Consumers

The prominence of the LGBTQ community has grown over the past couple years. With the recent legalization of same-sex marriage throughout the country, the LGBTQ community has…


Where LGBTQ Consumers Spend Their Dollars

The U.S. LGBTQ community’s total buying power—a significant $884 billion—is greater than the total GDP of largely populated countries like Argentina. Below are some of the top…


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