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Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media Conference

Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media Conference

Motivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The State of the Art,” at Portada’s Hispanic Advertising and Media Conference. The…


Motivate and Microsoft Wow #MR360Summit Audiences with Fully-Integrated Case Study Targeting the Total Hispanic Market

Motivate and Microsoft presented the strategy and results from an integrated campaign targeting a total Hispanic market at the Multicultural Retail 360 Summit. The summit took…


5 Events to Reach Multicultural LGBTQ Communities

Hispanic and African-American LGBTQ consumers are 15 percent less likely to see their race included in the larger LGBTQ community compared to white LGBTQ consumers. For Asian…


Why Influencer Marketing is Key for Retail Brands

Consumers are being inspired, informed and having conversations with their peers, long before they make a purchase. To be effective, brands need to be a part of that dialogue. To…


The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept…


3AF’s One-Of-A-Kind Asian American Marketing Summit Brings in Big Guests and Insights

The Asian American Advertising Federation's (3AF) 2016 Asian Marketing Summit took place in Los Angeles’ Koreatown at the Line Hotel on June 2-3, 2016. 3AF’s summit is the sole…


5 Facts About The Largest Millennial Segment: Latinos

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total millennial U.S. population. The Pew Hispanic Center predicts 80 percent of the…


Top Brands Ahead of the Game in Reaching South Asians

With a population size estimated at 3 million, South Asian consumers can’t be disregarded. They’re also the wealthiest Asian-origin segment in the U.S. today. With over $20…


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