DRIVING MEDIA ROI

DRIVING MEDIA ROI

About us
Our Culture: Fast. Energized. Competitive.
100% Focused On Our Clients.

JOIN THE TEAM

Team Motivate is a young and dynamic group of award-winning media and growth market experts, dedicated to delivering exceptional service and measurable ROI. From insights to activation, Motivate is unsurpassed in the industry.


We’re always looking for talented, passionate and driven individuals to join our team.


Think you got what it takes? Check out our current open positions below or email your resume to careers@motivateROI.com.

Email Marketing & Demand Generation Specialist

Position Summary

Motivate is looking for an experienced Email Marketing & Demand Generation Specialist to plan, develop and execute lead-generating email marketing programs and nurture campaigns. The Email Marketing & Demand Generation Specialist will collaborate with marketing to ideate campaigns that will win clients in new markets and verticals. The ideal candidate will have a proven track record of driving email marketing campaigns and have a metrics-driven approach to measuring success.


Essential Job Functions
  • Execution: Plan, deploy and optimize email marketing campaigns and marketing automation programs that connect with key audiences and deliver results. Grow leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Targeting & Segmentation: Creating, segmenting and preparing contact lists using multiple sources and targeting logic.
  • Reporting: Track KPIs per campaign, response rates, conversion rates and recommend actions for improvement.
  • Optimization: Conduct A/B and multivariate testing to enhance effectiveness of programs.
  • Quality Control: Ensure that all campaigns are error free, with correct targeting and messaging.
  • Database Integrity: Maintain and ensure high levels of data hygiene and integrity.
  • Assumes additional related responsibilities as required.

Qualifications
  • Experience: 3+ years of B2B experience developing email marketing campaigns and inbound/demand generation marketing programs
  • Education: Bachelor’s degree in marketing, business or related field required


Motivate is an equal opportunity employer. We strongly support diversity in the workforce.


Think you got what it takes? Let's talk. Email us your resume at careers@motivateroi.com.