Washington Post: Retailers are marketing directly to kids shopping on their smartphones

This article was original published on The Washington Post. Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone…


Delete. Unsubscribe. Goodbye: Why Gen Z Tunes into Some Brands and Others Get Tuned Out

Join Us for an Engaging and Informative Webinar On Youth Marketing! “Brands break my trust by failing to listen and underestimating people who…


Delete. Unsubscribe. Goodbye: Q&A with Gen Z Speaker, Connor Blakely

What are some of the key differences between Gen Z and Millennials when it comes to interacting with brands? One of the biggest differences is that…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing has…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

On October 18th, 2017, Gregg Witt, Executive Vice President of Youth Marketing at Motivate Inc., moderated the panel discussion titled…


10 Do’s and Don’ts Of Influencer Marketing To Gen Z

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one?  Partnering with influential creators and…


Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics

On October 18th, 2017, Gregg Witt, executive vice president of youth marketing at Motivate Inc., will be moderating the panel discussion titled…


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this cash-packed group is an equally impressive sub-market of tweens and teens that will…


Motivate Acquires Leading Gen Z Insights and Marketing Agency, Immersive Youth

Acquisition deepens reach into new markets and expands capabilities Motivate — the leading specialized insights and media partner for reaching…


Gen Z girl in the sun with picture bubbles of Disney characters around her.

Why Youth-Led Engagement Should Be Part Of Any Gen Z Research Study

While we pride ourselves in having top-notch professional youth facilitators, moderators, and researchers.  We have found that there are many instances where having peer-to-peer…