Case Study


AA Influencer Activation

Global Auto Brand

CHALLENGE


Generate awareness of “Money Matters” workshop and increase attendance at the brand’s signature financial seminar that provides African-American consumers with the essentials of personal finance and money management.

CHALLENGE


Generate awareness of “Money Matters” workshop and increase attendance at the brand’s signature financial seminar that provides African-American consumers with the essentials of personal finance and money management.

SOLUTION


Motivate led seamless influencer marketing and targeted social amplification activations to generate widespread awareness of the automotive brand’s financial workshop.

A set of highly influential African American bloggers were recruited in the Lifestyle, Travel and Tech categories to organically and authentically integrate why financial literacy is important to them and their families.

The campaign also included live check-ins and streaming posts throughout the event.

A targeted tweet campaign was integrated to drive additional attendance to the financial workshop.

Audience

African-American

Solutions

Influencer Marketing

Social Amplification

Custom Content Creation

Post Event Wrap

Let's Talk

RESULTS


8.8M IMPRESSIONS

350+ ATTENDANCE

At Chicago Workshop

400% INCREASE

Compared to Previous Seminars

RESULTS


8.8M IMPRESSIONS

350+ ATTENDANCE

At Chicago Workshop

400% INCREASE

Compared to Previous Seminars