Case Study


Hispanic influencer marketing and social amplification.

Global CPG Brand

CHALLENGE


The leading CPG brand turned to Motivate to leverage targeted social influencers to build awareness, garner views and drive engagement with holiday recipes featured in their Hispanic market initiative.

CHALLENGE


The leading CPG brand turned to Motivate to leverage targeted social influencers to build awareness, garner views and drive engagement with holiday recipes featured in their Hispanic market initiative.

SOLUTION


Motivate activated highly influential Hispanic moms in the Lifestyle, Food and Family categories to organically, authentically and seamlessly integrate the CPG brand’s recipe videos to their blogs and social channels.

Audience

Hispanic

Solutions

Influencer Marketing

Social Amplification

Video Promotion

Custom Content

RESULTS


1.38M

Expected Reach

4.3M

Delivered

15.7M

Impressions

RESULTS


1.38M

Expected Reach

4.3M

Delivered

15.7M

Impressions

20M TOTAL IMPRESSIONS → $1.75 eCPM

20M TOTAL IMPRESSIONS

$1.75 eCPM