MOTIVATE MC


Reaching the heart and soul of Multicultural consumers.

The New Face of America


Multicultural is the main driver of growth in the U.S. Our MC segments will be the numeric majority by 2044 with a population over 120 million that is increasing 2.3 million per year. One in four babies born are Hispanic; the African-American segment grew 35 percent faster than the total population; and 79 percent of Asian-American adults are foreign-born.

The combined buying power of Multicultural consumers is growing exponentially compared to the total market. From 1990 to 2014, the Multicultural buying power increased 415 percent to $3.4 trillion, more than double the increase of total U.S. buying power. The prosperity and growth of Multicultural segments are undeniably here.

HISPANIC


57 Million

Strong Hispanics Represent Almost 18% of the U.S. Population

50% OF U.S.

Population growth from 2010 to 2015 came from Hispanics

Economy

Expected buying power of $1.7 Trillion in 2020

Spread

Nearly 1/4 of millennials are Hispanic

HISPANIC


57 Million

Strong Hispanics Represent Almost 18% of the U.S. Population

Economy

Expected buying power of $1.7 Trillion in 2020

50% OF U.S.

Population growth from 2010 to 2015 came from Hispanics

Spread

Nearly 1/4 of millennials are Hispanic

AFRICAN-AMERICAN


Population

45.7 Million African-Americans in the U.S.

Economy

Buying power of over 1 Trillion US Dollars

Growth

African- American population grew 17.7% from 2000 to 2014, 35% faster than the total population

Students

College enrollment jumped to 70.9%, exceeding the enrollment rate of NHW (67.3%)

AFRICAN-AMERICAN


Population

45.7 Million African-Americans in the U.S.

Growth

African- American population grew 17.7% from 2000 to 2014, 35% faster than the total population

Economy

Buying power of over 1 Trillion US Dollars

Students

College enrollment jumped to 70.9%, exceeding the enrollment rate of NHW (67.3%)

ASIAN


#1 Fastest

Growing Multicultural Segment – will out number U.S. Hispanics by 2055

Population

A population of 18 Million Asians in the U.S.

Economy

Buying power of $825 Billion, greater than the economies of all but 17 countries

Income

Average HH Income is $74,829, 39% greater than the National Median Income

ASIAN


#1 Fastest

Growing Multicultural Segment – will out number U.S. Hispanics by 2055

Economy

Buying power of $825 Billion, greater than the economies of all but 17 countries

Population

A population of 18 Million Asians in the U.S.

Income

Average HH Income is $74,829, 39% greater than the National Median Income

#BEAUTHENTIC : MULTICULTURAL THOUGHT LEADERSHIP


Our ideas, news and resources that help brands solve Multicultural market challenges.

#BEAUTHENTIC : MULTICULTURAL THOUGHT LEADERSHIP


Our ideas, news and resources that help brands solve Multicultural market challenges.

Ready to Grow?


Let's Talk.

866.664.4432Hello@MotivateROI.com