Motivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The State of the Art,” at Portada’s Hispanic Advertising and Media Conference. The 10th annual conference will take place on September 15, 2016 at Yotel in New York City. Hansen will be joined by marketing professionals from major CPG and big-box retailers such as Kellogg, Jewel Osco, Solex Marketing Solutions and Macy’s to discuss best practices and ideas transforming the discipline.

The shopper marketing panel speakers include Kellogg Multicultural Marketing Senior Manager Claudia Moreno Escobar, Jewel Osco Marketing Specialist Tracy Galindo, Solex Marketing Solutions CMO Randy Stockdale, and Macy’s Multicultural Strategy Director Maria Cristina Rios.

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With a population of more than 55 million, a spending power of $1.5 trillion and nearly 15 million consumers under the age of 34, Hispanic shoppers are an indispensable segment for any retailer wanting to grow sales and market share. The panelists will be discussing the following key topics on shopper marketing:

  • How major CPG marketers design Hispanic shopper marketing programs
  • Regional Hispanic targeted retailers revolutionizing the industry
  • In-language and in-culture marketing
  • Digital marketing disrupting the path to purchase

Motivate is nominated for the 2016 “Programatico Lopez” Digital Innovator Award for developing dynamic, influencer-marketing reporting dashboards, which deliver performance-driven metrics and are used to optimize social campaigns in real-time. Motivate was also the 2015 recipient of the Hispanic Media Professional of the Year Award, in addition to receiving the 2013 and 2012 Top Hispanic Media Innovation Awards.

Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, and turnkey media strategy and execution for high-growth demographics. Motivate provides best-in-class media activation in digital, traditional, social and influencer marketing. Our expertise is leveraged by Fortune-500 clients and major advertising agencies. We’re proud to be a Women Business Enterprise certified company. For more information about Motivate, please visit or call 866.664.4432.