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Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several years building brand identities using Millennial and Gen Z consumer and cultural…


Motivate and Microsoft Wow #MR360Summit Audiences with Fully-Integrated Case Study Targeting the Total Hispanic Market

Motivate and Microsoft presented the strategy and results from an integrated campaign targeting a total Hispanic market at the Multicultural Retail 360 Summit. The summit took…


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2014 ANA Multicultural Conference Recap

This year’s ANA conference was held in Miami from November 9th to November 11th. With a robust line up of industry leaders across categories, attendees were invited to learn…


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