Motivatethe leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, won the 2016 “Programatico Lopez” Digital Innovator Award for its turnkey influencer marketing platform and state-of-the-art social reporting dashboards. Motivate CEO Trevor Hansen accepted the plaque at Portada’s 10th Annual Hispanic Advertising and Media Conference in New York City. The awards ceremony was held on September 15, recognizing the best in multicultural marketing, media and advertising.


Portada, the leading source of news and analysis on Hispanic marketing and media, honored Motivate’s influencer platform for solving an audience-client-agency challenge: removing uncertainty in tracking influencer-marketing ROI. Motivate’s influencer marketing KPI dashboard measures how user-generated content is being received online in real time. The dynamic dashboards deliver performance-driven metrics and analytics, quantifying every view, click, like, share and comment, in addition to total media value and ROI.

SEE MORE: Influencer Marketing Dashboard: Track & Optimize Social Campaigns In Real Time

Motivate’s total market influencer marketing solution leverages bloggers and social influencers to reach today’s fastest growing markets: Multicultural, LGBTQ, Millennial, Moms, Military and Mature. Motivate provides unparalleled ability to drive scale with a growing network of influencers reaching hundreds of millions of followers across blogs, Twitter, Facebook, Pinterest, Instagram and Snapchat.  In the past few months, Motivate has worked with Fortune-500 companies, which include top CPG, retailers and automotive brands, to deliver turnkey influencer marketing programs.

Motivate was also the 2012 and 2013 recipient of the Portada Digital Innovator Awards. Motivate’s media director, Juan Carlos “JC” Balarezo, was recognized in 2015, winning Portada’s Media Professional of the Year award.

Motivate is the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments. We specialize in consumer segmentation, custom insights, and turnkey media strategy and execution for high-growth demographics. Motivate provides best-in-class media activation in digital, traditional, social and influencer marketing. Our expertise is leveraged by Fortune-500 clients and major advertising agencies. We’re proud to be a Women Business Enterprise certified company. For more information about Motivate, please visit or call 866.664.4432.