#MotivateYouth


Gen Z insights, ideas and big news.

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Washington Post: Retailers are marketing directly to kids shopping on their smartphones

“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of…


Delete. Unsubscribe. Goodbye: Why Gen Z Tunes into Some Brands and Others Get Tuned Out

Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement…


Delete. Unsubscribe. Goodbye: Q&A with Gen Z Speaker, Connor Blakely

One of the biggest differences is that influencer marketing appeals more to Gen Z than millennials.…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow.…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several…


10 Do’s and Don’ts Of Influencer Marketing To Gen Z

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an…


Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics

The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults…


A tween girl uses a tablet while sitting on the couch.

New to Tween Marketing? Here are the Must-Knows of Gen Z

Gen Z has become an emerging demographic with an unprecedented marketing potential. Inside this…


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