3 Reasons Airline, Tourism and Hospitality Brands Should Market to Hispanic Consumers

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a…


Hispanic family

Marketing in Spanish to Reach Hispanic Consumers

There are 58 million Hispanic consumers in the U.S., and over half of them are bilingual in English and Spanish.  Yet many brands are still…


Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of over 50 million, comprised of various…


The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept…


Case Study: Influencer Marketing With Latina Bloggers Over-Delivers

A leading CPG brand turned to Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, to build brand awareness with…


10 Key Facts About Hispanics and U.S.-Born Hispanics

Hispanics are the largest ethnic minority population in the U.S. With a population of nearly 57 million, Hispanics represent 18 percent of the total U.S. population. It’s…


Top 4 Interests of the Latina Millennial Mom

One in four births in the U.S. are to a Hispanic woman. Nearly 20 percent of millennial parents are Latino and they’re liking, sharing and researching their interests, including…


5 Ways Young Latinos do Banking

The Latino community is on average young, bilingual and exhibits moderately higher financial confidence than the general population. Alike other millennials, young Latinos are…


Trevor Hansen Introduced an Exclusive Presentation of Nielsen’s Latest Report at the NAHP Annual Convention

Hansen Introduced an Exclusive Presentation of Nielsen’s Latest Report at the NAHP Annual Convention

CEO of Motivate Inc., Trevor Hansen, introduced an exclusive presentation of Nielsen’s latest report on Latinos at the National Association of Hispanic Publications (NAHP) Annual…


A closeup of a stack of newspapers

Spend Adjustment is Not Just for Hispanic Newspapers, But for Circulars as a Whole

As EPMG is the media placement firm that works directly with Walmart to support its Multicultural circular programming, Portada is providing this exclusive interview with Trevor…