Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of many LGBTQ social apps.  Is it just a preference, or a…


New York Pride Parade

6 Opportunities To Reach LGBTQ Consumers Before June

Now is the time to be planning for your Q1/Q2 LGBTQ marketing strategy, and one of the most effective tactics in reaching the LGBTQ segment before…


LGBTQ marketer Joel Shoemaker Joins Motivate as VP of LGBTQ Division

Motivate Inc., the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, is pleased to announce that…


lesbian couple

3 Tactics to Help Drive Your Most Successful LGBTQ Social Media Marketing Strategy

It is estimated that there are 16 million LGBTQ adults in the U.S. alone, yet consumer data and insights on this segment remain scarce,…


Two girls hold a rainbow flag while holding hands.

LGBTQ Marketing: An Unparalleled Opportunity

The LGBTQ consumer is rapidly becoming a market segment that your brand can’t afford to ignore. If you’ve been hesitant or didn’t know quite how to get started, here are four…


A man throws his hands in the air under a rainbow flag.

Beyond The Rainbow: Marketing to the LGBTQ Community 12 Months A Year

As the LGBTQ community continues to become more mainstream, many brands have embraced advertising and marketing to LGBTQ consumers. In the last few…


Affectionate gay couple out in the city enjoying the day.

3 Ways to Reach LGBTQ Consumers on Social Media

With a buying power of over $900 billion, more and more brands are looking for effective ways to reach LGBTQ consumers. Just look at the past Super Bowl for reference as Google,…


Motivate Partners with Latinum Network in LGBT Attitudinal Segmentation Study

Proprietary Study Uncovers Dynamic Insight into Diverse LGBT Market Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ…


Blurred image of a LGBTQ Conference

5 Must-Tweets from the 2016 #LGBTWeek NYC

The 9th annual LGBT Week took place at the New York Times building in Manhattan. The four-day meetup was comprised of networking mixers, professional symposiums, and case studies…


Motivate Announces Groundbreaking LGBT Population Projection Study

Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, released its 2015-16 LGBT population projection dataset. The…