3 Trends Cosmetic Brands Should Know To Appeal to African-American Women

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting business and…


3 Reasons Airline, Tourism and Hospitality Brands Should Market to Hispanic Consumers

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a…


Mexico U.S. Border

4 Compelling Multicultural Campaigns of the Decade

An increasing number of multicultural marketing campaigns have reached mainstream media in the recent decade, with several of them strategizing and…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Joel Shoemaker

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Rene Sanchez

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…


african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and currently stands well over $1 trillion.  The…


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…


Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of over 50 million, comprised of various…


Motivate Brings On Bo Fraser as Director of Consumer Insights

Motivate Inc., the specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, welcomes Bo Fraser as its new Director of Consumer Insights. Fraser…