CEO of Motivate Inc., Trevor Hansen, introduced an exclusive presentation of Nielsen’s latest report on Latinos at the National Association of Hispanic Publications (NAHP) Annual Convention earlier this week. Nielsen’s presentation on The New American Vanguard, Latinos 50+ explored the unique consumption and purchasing habits of Latinos 50+. Older Hispanics are poised to change the outlook on what it means to live in the “golden years” and this group of consumers are redefining retirement by living and working longer, establishing increased wealth potential and bearing the torch as the cultural matriarchs in their families and communities. The 2015 NAHP Convention took place in Dallas, Texas on October 18-20.