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Washington Post: Retailers are marketing directly to kids shopping on their smartphones
“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of…
LGBTQ Marketing 2018 Webinar: Key Trends and Insights
For any brand that has invested in connecting with the LGBTQ community, it’s important they…
Delete. Unsubscribe. Goodbye: Why Gen Z Tunes into Some Brands and Others Get Tuned Out
Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement…
Delete. Unsubscribe. Goodbye: Q&A with Gen Z Speaker, Connor Blakely
One of the biggest differences is that influencer marketing appeals more to Gen Z than millennials.…
Take the Lead Radio Show Host, Dr. Diane Hamilton, Talks Marketing to Gen Z in Q&A with Motivate’s Gregg L. Witt
In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Joel Shoemaker
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach,…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Rene Sanchez
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach,…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach,…
Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom
Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several…
LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference
Transgender issues no longer only resonate with the LGBTQ community, but also with the broader…
2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team
Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,…
LGBTQ marketer Joel Shoemaker Joins Motivate as VP of LGBTQ Division
Motivate Inc. is pleased to announce that Joel Shoemaker has been appointed as vice president of…
Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics
The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults…
Motivate Brings On Bo Fraser as Director of Consumer Insights
Fraser holds a Ph.D. in social psychology, and seven years of experience in quantitative and…
Motivate Welcomes Rene Sanchez as Vice President of Client Strategy and Insights
Sanchez brings over 15 years of client management experience including brand strategy, media…
Motivate Names Angie Peng as Asian Segment Lead For Media Planning
Much of her focus has included developing strategic, integrated media plans to help Fortune 500…
Motivate Named Finalist for San Diego Business Journal’s 2017 Diversity & Inclusion Award
Motivate — the leading specialized insights and media partner for reaching Multicultural, Youth and…
Motivate Acquires Leading Gen Z Insights and Marketing Agency, Immersive Youth
Motivate — the leading specialized insights and media partner for reaching Multicultural, Youth and…
Motivate’s 2016 Las Vegas Holiday Party
We might have overdone it this holiday party; rather than wearing our flashy outfits downtown, the…
Motivate Partners with Latinum Network in LGBT Attitudinal Segmentation Study
Motivate, the leading specialized media partner in the United States, announced today the…
Motivate’s Influencer Marketing Platform & Reporting Dashboards Win Portada’s 2016 Digital Innovator Award
Motivate, the leading specialized media partner in the United States, won the 2016 “Programatico…
Motivate Attends 13th Annual WBENC-West Procurement Opportunity Conference & Awards Dinner
Motivate, the leading specialized media partner in the United States, attended the 13th Annual…
Motivate Moderates Shopper Marketing Panel at Portada’s 10th Annual Hispanic Advertising and Media Conference
Motivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The…
Motivate and Microsoft Wow #MR360Summit Audiences with Fully-Integrated Case Study Targeting the Total Hispanic Market
Motivate and Microsoft presented the strategy and results from an integrated campaign targeting a…
Why Influencer Marketing is Key for Retail Brands
Consumers are being inspired, informed and having conversations with their peers, long before they…
Randy Gudiel Joins Motivate as Digital Media Director
Motivate, the leading specialized media partner in the United States, welcomes digital media…
Motivate Steps Toward the Future of Supplier Diversity at The 2016 WBENC National Conference & Business Fair
We put our best foot forward at the 2016 Women’s Business Enterprise National Council (WBENC)…
3AF’s One-Of-A-Kind Asian American Marketing Summit Brings in Big Guests and Insights
The Asian American Advertising Federation's (3AF) 2016 Asian Marketing Summit took place in Los…
Motivate Adds Exclusive LGBTQ Influencer Vertical
Motivate’s exclusive group of LGBTQ social media influencers is comprised of individuals who mirror…
Influencer Marketing Dashboard: Track & Optimize Social Campaigns in Real Time
Clients and agency partners of Motivate, the leading specialized media partner in the U.S., can now…
Motivate CEO Trevor Hansen to Co-Present Influencer Marketing Case Study with Microsoft at the 2016 Multicultural Retail 360 Summit
Sharing strategy of a successful fully-integrated Microsoft campaign, Motivate CEO Trevor Hansen…
Motivate Expands into New Office Space
Ready to grow? We did. Motivate’s office space expansion is vivid—worthy of office envy —and…
Case Study: Influencer Marketing With Latina Bloggers Over-Delivers
A leading CPG brand turned to Motivate, the leading specialized media partner in the U.S., to build…
Motivate Announces Groundbreaking LGBT Population Projection Study
Motivate, the leading specialized insights and media partner for reaching Multicultural, Youth and…
Motivate CEO Shares Insights at Alteryx Analytic Independence Roadshow in San Diego
Trevor Hansen, Motivate’s CEO, presented at the Alteryx Analytic Independence Roadshow on Thursday,…
Motivate Announces Asian Path-to-Purchase Research Study
Motivate Inc., the leading specialized insights and media partner for reaching Multicultural, Youth…
Key Takeaways from the 2016 Midwinter NNPA Conference
The NNPA and member publishers are embracing an exciting shift in day-to-day operations of the…
Motivate CEO Named a Finalist for San Diego Business Journal’s Most Admired CEO Award
Motivate, the nation’s leading specialized media partner, is proud to announce that for the third…
Introducing Shout by Motivate, The Nation’s Largest Total Market Social Amplification Solution
Motivate officially announces the launch of Shout by Motivate, the premium social influencer and…
Top Media Professional of the Year Award Winner: JC Balarezo, Media Director, Motivate
He’s greeted with noticeable affection by every Latino-market publisher, editor and media…
Hansen Introduced an Exclusive Presentation of Nielsen’s Latest Report at the NAHP Annual Convention
CEO of Motivate Inc., Trevor Hansen, introduced an exclusive presentation of Nielsen’s latest…
EPMG Announces Company Rebrand to Motivate
EPMG, the country's leading Multicultural media partner, and affiliated divisions will be rolled up…
Spend Adjustment is Not Just for Hispanic Newspapers, But for Circulars as a Whole
As EPMG is the media placement firm that works directly with Walmart to support its Multicultural…
2014 ANA Multicultural Conference Recap
This year’s ANA conference was held in Miami from November 9th to November 11th. With a robust…
Digital Training Seminar Held for Largest Group of Unified Black Owned Newspapers
SAN DIEGO – Aug. 6, 2014 – EPMG, the nation’s leading multicultural media partner, held a digital…
EPMG Named One of the Best Place to Work in San Diego
SAN DIEGO – June 23, 2014– EPMG, the nation’s leading multicultural media partner, is proud to…
EPMG Wins HispanicAd.com Media Planning Excelencia Award at 2014 AHAA Conference
EPMG, the nation’s leading multicultural media partner, is proud to announce its achievement in…
EPMG Announces Strategic Partnership with ImpreMedia to Launch the Most Comprehensive Multiplatform World Cup Program to Date
EPMG, the nation’s leading multicultural media partner, announced today they have partnered with…
EPMG Announces Partnership with The Boys & Girls Clubs of Greater San Diego
EPMG, the nation’s leading multicultural media partner, announced today that the company will be…
Executive Vice President of EPMG to Speak as a Panelist at 2014 Hispanicize Conference
EPMG, the nation’s leading multicultural media partner, announced today that Ingrid Reyes, EVP and…
4A’S 2014 CONFERENCE: THE TRANSFORMATION OF MARKETING AND PRINT
This year’s 4A’s conference was held in Los Angeles from March 16 to March 19. Agency and…
EPMG to Present at 2014 Newspaper Association of America MediaXchange Conference in Denver, CO
EPMG, the nation’s leading multicultural media partner, announced today that Trevor Hansen, CEO of…
EPMG Elevates Thought Leadership With Release of White Paper on the State of the Hispanic Print Media Industry
EPMG, the nation’s leading multicultural media partner, announces the release of a white paper on…
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