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Multicultural insights, ideas and big news.
Multicultural insights, ideas and big news.
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LATEST STORIES
3 Consumer Trends of Young Hispanic Car Buyers
Multicultural consumers are shopping more and comprising more of the auto brand customer base than…
5 YouTube Influencers Across Asian Subcultures
Not only has the Asian-American consumer segment surpassed non-Hispanic White consumers in…
Top 7 Influencers from Hispanic Subcultures
In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline. The…
3 Trends Cosmetic Brands Should Know To Appeal to African-American Women
At 24.3 million strong, African-American women are a highly influential consumer segment. They are…
3 Reasons Airline, Tourism and Hospitality Brands Should Market to Hispanic Consumers
While marketers from airline, tourism and hospitality industries construct their Q2 and Q3…
The Asian-American Consumer Influence on U.S. Cuisine and Foods
The Asian-American population is growing three times as fast as the Hispanic pool, and their buying…
4 Compelling Multicultural Campaigns of the Decade
An increasing number of multicultural marketing campaigns have reached mainstream media in the…
Marketing in Spanish to Reach Hispanic Consumers
There are 58 million Hispanic consumers in the U.S., and over half of them are bilingual in English…
