Washington Post: Retailers are marketing directly to kids shopping on their smartphones
This article was original published on The Washington Post. Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone…
Delete. Unsubscribe. Goodbye: Why Gen Z Tunes into Some Brands and Others Get Tuned Out
Join Us for an Engaging and Informative Webinar On Youth Marketing! “Brands break my trust by failing to listen and underestimating people…
Delete. Unsubscribe. Goodbye: Q&A; with Gen Z Speaker, Connor Blakely
What are some of the key differences between Gen Z and Millennials when it comes to interacting with brands? One of the biggest differences…
Take the Lead Radio Show Host, Dr. Diane Hamilton, Talks Marketing to Gen Z in Q&A; with Motivate’s Gregg L. Witt
In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses youth culture as it applies in today’s new…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…
2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured…
10 Do’s and Don’ts Of Influencer Marketing To Gen Z
Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one? Partnering with influential…
Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics
On October 18th, 2017, Gregg Witt, executive vice president of youth marketing at Motivate Inc., will be moderating the panel discussion…