CASE STUDY
AA influencer activation.
Global Auto Brand
CHALLENGE
Generate awareness of “Money Matters” workshop and increase attendance at the brand’s signature financial seminar that provides African-American consumers with the essentials of personal finance and money management.
CHALLENGE
Generate awareness of “Money Matters” workshop and increase attendance at the brand’s signature financial seminar that provides African-American consumers with the essentials of personal finance and money management.
SOLUTION
Motivate led seamless influencer marketing and targeted social amplification activations to generate widespread awareness of the automotive brand’s financial workshop.
A set of highly influential African American bloggers were recruited in the Lifestyle, Travel and Tech categories to organically and authentically integrate why financial literacy is important to them and their families.
The campaign also included live check-ins and streaming posts throughout the event.
A targeted tweet campaign was integrated to drive additional attendance to the financial workshop.
Audience
African-American
Solutions
Influencer Marketing
Social Amplification
Custom Content Creation
Post Event Wrap
RESULTS
8.8M IMPRESSIONS
350+ ATTENDANCE
At Chicago Workshop
400% INCREASE
Compared to Previous Seminars
RESULTS
8.8M IMPRESSIONS
350+ ATTENDANCE
At Chicago Workshop
400% INCREASE
Compared to Previous Seminars
READY TO GROW?
Let’s talk.