Case Study
Hispanic influencer marketing and social amplification.
Global CPG Brand
CHALLENGE
The leading CPG brand turned to Motivate to leverage targeted social influencers to build awareness, garner views and drive engagement with holiday recipes featured in their Hispanic market initiative.
CHALLENGE
The leading CPG brand turned to Motivate to leverage targeted social influencers to build awareness, garner views and drive engagement with holiday recipes featured in their Hispanic market initiative.
SOLUTION
Motivate activated highly influential Hispanic moms in the Lifestyle, Food and Family categories to organically, authentically and seamlessly integrate the CPG brand’s recipe videos to their blogs and social channels.
Audience
Hispanic
Solutions
Influencer Marketing
Social Amplification
Video Promotion
Custom Content
RESULTS
1.38M
Expected Reach
4.3M
Delivered
15.7M
Impressions
RESULTS
1.38M
Expected Reach
4.3M
Delivered
15.7M
Impressions