MOTIVATE OUT
Amplifying visibility with LGBTQ consumers.
OUT AND INFLUENTIAL
The LGBTQ segment is a highly coveted growth market. And rightly so, LGBTQ adults in the U.S. spent nearly $1 trillion in 2015, a figure that has risen consistently the past three years.
16 MILLION
Identify as LGBTQ
$917 BILLION
In buying power
14+ TIMES PER DAY
Check social media
Make 10% more shopping trips each year
Spend 35% more on online purchases
Male same-gender HHs have a 30% higher CPG spending
HH income of partnered gay men is 18% higher than non-LGBTQ couples
Media In Action
Motivate combines firsthand insights, strategy and social activation to help brands reach mass LGBTQ consumers, while building credibility within niche cultures. We have the insights and capabilities to successfully connect you with the market that can make the biggest ROI in digital, social and traditional media.
LGBTQ market expertise
JOEL SHOEMAKER
Vice President, LGBT Strategy and Partnerships
“LGBTQ became the biggest cultural shift in a generation partly because LGBTQ learned its substantial buying power could secure their place in the community. They’re loyal brand advocates when marketers are loyal to them. Today, LGBTQ marketing is about multicultural within LGBTQ, and millennials and youth, both LGBT and non. Both areas Motivate excels.”
Joel Shoemaker brings a depth of knowledge based in hard-to-find LGBTQ research and insights, key learnings, best practices, case studies, media insights and broad community relationships. Joel has 13 years advertising and marketing experience, including 6 years dedicated specifically to the LGBTQ market while at Here Media and iHeartMedia. He has helped develop campaigns nominated by IABMIXX and ANA Multicultural Awards. Part advocate and part marketer, Joel is able to connect a brand’s diversity policies and community support to its marketing and brand message and deliver ROI.
JOEL SHOEMAKER
Vice President, LGBT Strategy and Partnerships
“LGBTQ became the biggest cultural shift in a generation partly because LGBTQ learned its substantial buying power could secure their place in the community. They’re loyal brand advocates when marketers are loyal to them. Today, LGBTQ marketing is about multicultural within LGBTQ, and millennials and youth, both LGBT and non. Both areas Motivate excels.”
Joel Shoemaker brings a depth of knowledge based in hard-to-find LGBTQ research and insights, key learnings, best practices, case studies, media insights and broad community relationships. Joel has 13 years advertising and marketing experience, including 6 years dedicated specifically to the LGBTQ market while at Here Media and iHeartMedia. He has helped develop campaigns nominated by IABMIXX and ANA Multicultural Awards. Part advocate and part marketer, Joel is able to connect a brand’s diversity policies and community support to its marketing and brand message and deliver ROI.
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6 Successful LGBTQ Influencer Partnershipsby Motivate on March 8, 2025
By integrating LGBTQ influencers into your marketing strategy, not only do you expand your brand awareness within the nuances of the LGBTQ community, but you also gain branded material that can be distributed […]
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LGBTQ Marketing 2018 Webinar: Key Trends and Insightsby Motivate on February 26, 2025
For any brand that has invested in connecting with the LGBTQ community, it’s important they recognize that 2018 is different, according to new research from Motivate. There’s been a drastic shift […]
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LGBTQ Gold Medalists at Olympics Shaping Marketing Trends for the Futureby Motivate on February 23, 2025
When Billie Jean King, the heralded 70’s and 80’s tennis icon came out in 1981, she lost millions of dollars in sponsorships overnight. Martina Navratilova, another tennis star, said she was told […]
Read more →
READY TO GROW?
Let’s talk.