The Top 11 Youth Marketers to Follow in 2018
Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing has…
Marketing in Spanish to Reach Hispanic Consumers
There are 58 million Hispanic consumers in the U.S., and over half of them are bilingual in English and Spanish. Yet many brands are still…
LGBTQ Consumer Trends in Home Improvement
Frequent movers. Avid renovators. Dominating the home improvement industry, the LGBTQ community has consistently spent more on home renovations…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Joel Shoemaker
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Rene Sanchez
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…
11 Successful LGBTQ Marketing Campaigns from 2017
Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages that struck a chord with LGBTQ consumers. Progressive brands upheld LGBTQ rights…
3 Optimal Strategies for Reaching Asian-American Consumers
With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S. At 20.5 million strong,…
Buying Power and Shopping Habits of the African-American Segment
The buying power of the African-American market segment increased by 27% from 2010 to 2015, and currently stands well over $1 trillion. The…
Youth Brand Alignment: Q&A; with Sarah Unger, VP of Insights and Marketing Strategy at Viacom
On October 18th, 2017, Gregg Witt, Executive Vice President of Youth Marketing at Motivate Inc., moderated the panel discussion titled…