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Hispanic mobile marketing

4 Market Segmentation Strategies for Effectively Reaching Hispanics

How can your brand effectively reach the $1.4 trillion Hispanic market?  To engage a population of over 50 million, comprised of various subsegments, it is imperative that you…


New York Pride Parade

6 Opportunities To Reach LGBTQ Consumers Before June

Now is the time to be planning for your Q1/Q2 LGBTQ marketing strategy, and one of the most effective tactics in reaching the LGBTQ segment before Pride season is leveraging…


LGBTQ marketer Joel Shoemaker Joins Motivate as VP of LGBTQ Division

Motivate Inc. is pleased to announce that Joel Shoemaker has been appointed as vice president of LGBTQ strategy, insights and partnerships. Mr. Shoemaker brings 13 years of…


lesbian couple

3 Tactics to Help Drive Your Most Successful LGBTQ Social Media Marketing Strategy

From ideation to optimization, a successful LGBTQ campaign will require implementing a meticulous social marketing strategy. Here are three tactics you can incorporate into your…


10 Do’s and Don’ts Of Influencer Marketing To Gen Z

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one?  Partnering with influential creators and internet personalities is a…


Motivate’s Gregg Witt Leads Gen Z Marketing Discussion with Viacom, Microsoft and The Berrics

The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults nationwide, sharing what they love and hate about brands on Motivate’s proprietary…


Motivate Brings On Bo Fraser as Director of Consumer Insights

Fraser holds a Ph.D. in social psychology, and seven years of experience in quantitative and qualitative research and analysis using various tools, including SPSS, Brandwatch and…


Motivate Welcomes Rene Sanchez as Vice President of Client Strategy and Insights

Sanchez brings over 15 years of client management experience including brand strategy, media targeting and consumer research.  A guru of Salesforce and syndicated data tools, he…


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