How can your brand effectively reach the $1.4 trillion Hispanic market? To engage a population of over 50 million, comprised of various subsegments, it is imperative that you…

Now is the time to be planning for your Q1/Q2 LGBTQ marketing strategy, and one of the most effective tactics in reaching the LGBTQ segment before Pride season is leveraging…

Motivate Inc. is pleased to announce that Joel Shoemaker has been appointed as vice president of LGBTQ strategy, insights and partnerships. Mr. Shoemaker brings 13 years of…

From ideation to optimization, a successful LGBTQ campaign will require implementing a meticulous social marketing strategy. Here are three tactics you can incorporate into your…

Are you launching your first youth-targeted influencer marketing campaign, or optimizing an existing one? Partnering with influential creators and internet personalities is a…

The panel discussion is centered on the opinions of 100 multi-ethnic teens and young adults nationwide, sharing what they love and hate about brands on Motivate’s proprietary…

Fraser holds a Ph.D. in social psychology, and seven years of experience in quantitative and qualitative research and analysis using various tools, including SPSS, Brandwatch and…

Sanchez brings over 15 years of client management experience including brand strategy, media targeting and consumer research. A guru of Salesforce and syndicated data tools, he…