6 Successful LGBTQ Influencer Partnerships
By integrating LGBTQ influencers into your marketing strategy, not only do you expand your brand awareness within the nuances of the LGBTQ…
LGBTQ Marketing 2018 Webinar: Key Trends and Insights
For any brand that has invested in connecting with the LGBTQ community, it’s important they recognize that 2018 is different, according to new…
LGBTQ Gold Medalists at Olympics Shaping Marketing Trends for the Future
When Billie Jean King, the heralded 70’s and 80’s tennis icon came out in 1981, she lost millions of dollars in sponsorships overnight. Martina…
Building a Marketing Strategy that Reaches LGBTQ Families
According to a Gallup survey, there were nearly half a million same-sex marriages in the U.S. by 2016. Moreover, recent census reports 115,000…
7 Opportunities to Reach LGBTQ Consumers in Q3 and Q4
To develop a marketing strategy that reaches the 9.3 million LGBTQ adults in the U.S., you’ll need a comprehensive understanding for annual LGBTQ…
11 LGBTQ Hashtags That Drove Brand Engagement
LGBTQ marketing has gone mainstream. That much is clear. So how do you begin to foster a relationship with these consumers? Acknowledging that…
As Trump Era Brings About Uncertainty in LGBTQ Community, More Consumers Increase Their Business with Pro-LGBTQ Companies According to SureShot Survey
The Trump era continues to impact LGBTQ, as many disclose their insecurity about the ambivalence of their rights. Thus, consumers are moving their…
Interactive: Retail Activation in the LGBTQ Community
Motivate develops interactive dashboard juxtaposing LGBTQ population and trendy retailer Forever 21 The LGBTQ community is seeing an exponential surge in affirmative visibility.…
LGBTQ Consumer Trends in Home Improvement
Frequent movers. Avid renovators. Dominating the home improvement industry, the LGBTQ community has consistently spent more on home renovations…
11 Successful LGBTQ Marketing Campaigns from 2017
Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages that struck a chord with LGBTQ consumers. Progressive brands upheld LGBTQ rights…