MOTIVATE MC
Reaching the heart and soul of Multicultural consumers.
The New Face of America
Multicultural is the main driver of growth in the U.S. Our MC segments will be the numeric majority by 2044 with a population over 120 million that is increasing 2.3 million per year. One in four babies born are Hispanic; the African-American segment grew 35 percent faster than the total population; and 79 percent of Asian-American adults are foreign-born.
The combined buying power of Multicultural consumers is growing exponentially compared to the total market. From 1990 to 2014, the Multicultural buying power increased 415 percent to $3.4 trillion, more than double the increase of total U.S. buying power. The prosperity and growth of Multicultural segments are undeniably here.
HISPANIC
57 Million
Strong Hispanics Represent Almost 18% of the U.S. Population
50% OF U.S.
Population growth from 2010 to 2015 came from Hispanics
Economy
Expected buying power of $1.7 Trillion in 2020
Spread
Nearly 1/4 of millennials are Hispanic
HISPANIC
57 Million
Strong Hispanics Represent Almost 18% of the U.S. Population
Economy
Expected buying power of $1.7 Trillion in 2020
50% OF U.S.
Population growth from 2010 to 2015 came from Hispanics
Spread
Nearly 1/4 of millennials are Hispanic
AFRICAN-AMERICAN
Population
45.7 Million African-Americans in the U.S.
Economy
Buying power of over 1 Trillion US Dollars
Growth
African- American population grew 17.7% from 2000 to 2014, 35% faster than the total population
Students
College enrollment jumped to 70.9%, exceeding the enrollment rate of NHW (67.3%)
AFRICAN-AMERICAN
Population
45.7 Million African-Americans in the U.S.
Growth
African- American population grew 17.7% from 2000 to 2014, 35% faster than the total population
Economy
Buying power of over 1 Trillion US Dollars
Students
College enrollment jumped to 70.9%, exceeding the enrollment rate of NHW (67.3%)
ASIAN
#1 Fastest
Growing Multicultural Segment – will out number U.S. Hispanics by 2055
Population
A population of 18 Million Asians in the U.S.
Economy
Buying power of $825 Billion, greater than the economies of all but 17 countries
Income
Average HH Income is $74,829, 39% greater than the National Median Income
ASIAN
#1 Fastest
Growing Multicultural Segment – will out number U.S. Hispanics by 2055
Economy
Buying power of $825 Billion, greater than the economies of all but 17 countries
Population
A population of 18 Million Asians in the U.S.
Income
Average HH Income is $74,829, 39% greater than the National Median Income
#BEAUTHENTIC : MULTICULTURAL THOUGHT LEADERSHIP
Our ideas, news and resources that help brands solve Multicultural market challenges.
#BEAUTHENTIC : MULTICULTURAL THOUGHT LEADERSHIP
Our ideas, news and resources that help brands solve Multicultural market challenges.
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