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lesbian couple and firepit

7 Opportunities to Reach LGBTQ Consumers in Q3 and Q4

To develop a marketing strategy that reaches the 9.3 million LGBTQ adults in the U.S., you’ll need a comprehensive understanding for annual LGBTQ awareness days, holidays,…


3 Trends Cosmetic Brands Should Know To Appeal to African-American Women

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting business and marketing in U.S. mainstream.…


Delete. Unsubscribe. Goodbye: Why Gen Z Tunes into Some Brands and Others Get Tuned Out

Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement strategies and build your credibility across marketing communications. You’ll benefit…


Delete. Unsubscribe. Goodbye: Q&A with Gen Z Speaker, Connor Blakely

One of the biggest differences is that influencer marketing appeals more to Gen Z than millennials. They appear more authentic and have incredibly loyal audiences. While…


3 Reasons Airline, Tourism and Hospitality Brands Should Market to Hispanic Consumers

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a business plan for reaching Hispanic…


Love Wins

11 LGBTQ Hashtags That Drove Brand Engagement

LGBTQ marketing has gone mainstream.  That much is clear.  So how do you begin to foster a relationship with these consumers?  Acknowledging that nearly three quarters of LGBTQ…


asian family cooking

The Asian-American Consumer Influence on U.S. Cuisine and Foods

The Asian-American population is growing three times as fast as the Hispanic pool, and their buying power is expected to increase from $825 billion to $1 trillion in the next few…


Mexico U.S. Border

4 Compelling Multicultural Campaigns of the Decade

An increasing number of multicultural marketing campaigns have reached mainstream media in the recent decade, with several of them strategizing and implementing diverse casts,…


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