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2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a myriad of talent as multicultural leaders…


Rainbow crosswalk

11 Successful LGBTQ Marketing Campaigns from 2017

Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages that struck a chord with LGBTQ consumers.  Progressive brands upheld LGBTQ rights…


asian women on computer

3 Optimal Strategies for Reaching Asian-American Consumers

With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S.  At 20.5 million strong, Asian-American consumers not…


african american man on computer

Buying Power and Shopping Habits of the African-American Segment

The buying power of the African-American market segment increased by 27% from 2010 to 2015, and currently stands well over $1 trillion.  The growing rate of African-Americans…


Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom

Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several years building brand identities using Millennial and Gen Z consumer and cultural…


LGBT wedding

LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference

Transgender issues no longer only resonate with the LGBTQ community, but also with the broader community as they bring attention to the significance of living as your true,


ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel, vice president of media strategy; Rene Sanchez, vice president of client…


Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of many LGBTQ social apps.  Is it just a preference, or a continuation of racism that extends…


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