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2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a myriad of talent as multicultural leaders…
11 Successful LGBTQ Marketing Campaigns from 2017
Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages that struck a chord with LGBTQ consumers. Progressive brands upheld LGBTQ rights…
3 Optimal Strategies for Reaching Asian-American Consumers
With a population growing nearly 50% since 2002, Asian-Americans are the fastest growing multicultural segment in the U.S. At 20.5 million strong, Asian-American consumers not…
Buying Power and Shopping Habits of the African-American Segment
The buying power of the African-American market segment increased by 27% from 2010 to 2015, and currently stands well over $1 trillion. The growing rate of African-Americans…
Youth Brand Alignment: Q&A with Sarah Unger, VP of Insights and Marketing Strategy at Viacom
Sara Unger, vice president of marketing strategy, trends and insights at Viacom, has spent several years building brand identities using Millennial and Gen Z consumer and cultural…
LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference
Transgender issues no longer only resonate with the LGBTQ community, but also with the broader community as they bring attention to the significance of living as your true,
2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team
Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel, vice president of media strategy; Rene Sanchez, vice president of client…
Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers
“No Blacks. No Asians. Just a preference.” We’ve seen that phrase on the profiles of many LGBTQ social apps. Is it just a preference, or a continuation of racism that extends…
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