Washington Post: Retailers are marketing directly to kids shopping on their smartphones
This article was original published on The Washington Post. Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone…
Take the Lead Radio Show Host, Dr. Diane Hamilton, Talks Marketing to Gen Z in Q&A; with Motivate’s Gregg L. Witt
In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses youth culture as it applies in today’s new era of…
Interactive: Retail Activation in the LGBTQ Community
Motivate develops interactive dashboard juxtaposing LGBTQ population and trendy retailer Forever 21 The LGBTQ community is seeing an exponential surge in affirmative visibility.…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Joel Shoemaker
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Rene Sanchez
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…
2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Gregg Witt
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…
Youth Brand Alignment: Q&A; with Sarah Unger, VP of Insights and Marketing Strategy at Viacom
On October 18th, 2017, Gregg Witt, Executive Vice President of Youth Marketing at Motivate Inc., moderated the panel discussion titled…
LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference
Two major highlights from the 2017 ANA Multicultural Conference, relevant to LGBTQ marketing, showcased how brands are embracing transgender…
2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team
The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a…
LGBTQ marketer Joel Shoemaker Joins Motivate as VP of LGBTQ Division
Motivate Inc., the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments, is pleased to announce that…