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Podcast

Take the Lead Radio Show Host, Dr. Diane Hamilton, Talks Marketing to Gen Z in Q&A with Motivate’s Gregg L. Witt

In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses youth culture as it applies in today’s new era of individuality.  Dr. Diane…


Resist Trump

As Trump Era Brings About Uncertainty in LGBTQ Community, More Consumers Increase Their Business with Pro-LGBTQ Companies According to SureShot Survey

The Trump era continues to impact LGBTQ, as many disclose their insecurity about the ambivalence of their rights. Thus, consumers are moving their dollars to shore up support for…


Interactive: Retail Activation in the LGBTQ Community

The LGBTQ community is seeing an exponential surge in affirmative visibility. Favorable political rulings and a growing sum of “out” celebrities contribute in LGBTQ individuals…


Youth mobile

The Top 11 Youth Marketers to Follow in 2018

Want to target the younger demographic? These are the top 11 youth marketers you need to follow. Over the last few years, youth marketing has become an integral part of every top…


Hispanic family

Marketing in Spanish to Reach Hispanic Consumers

There are 58 million Hispanic consumers in the U.S., and over half of them are bilingual in English and Spanish.  Yet many brands are still questioning the effectiveness of…


LGBT couple moved in

LGBTQ Consumer Trends in Home Improvement

Frequent movers. Avid renovators. Dominating the home improvement industry, the LGBTQ community has consistently spent more on home renovations then non-LGBTQ throughout recent…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Joel Shoemaker

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a myriad of talent as multicultural leaders…


2017 ANA Multicultural Marketing & Diversity Conference Recap with Motivate’s Rene Sanchez

The 2017 ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. in Miami Beach, Florida from Nov. 5th-7th, featured a myriad of talent as multicultural leaders…


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