Motivate CEO Trevor Hansen will be moderating a panel titled “Multicultural Shopper Marketing: The State of the Art,” at Portada’s Hispanic Advertising and Media Conference. The…

Motivate and Microsoft presented the strategy and results from an integrated campaign targeting a total Hispanic market at the Multicultural Retail 360 Summit. The summit took…

Hispanic and African-American LGBTQ consumers are 15 percent less likely to see their race included in the larger LGBTQ community compared to white LGBTQ consumers. For Asian…

Consumers are being inspired, informed and having conversations with their peers, long before they make a purchase. To be effective, brands need to be a part of that dialogue. To…

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos, according to Motivate’s Hispanic Intercept Study. The custom Hispanic Intercept…

The Asian American Advertising Federation's (3AF) 2016 Asian Marketing Summit took place in Los Angeles’ Koreatown at the Line Hotel on June 2-3, 2016. 3AF’s summit is the sole…

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total millennial U.S. population. The Pew Hispanic Center predicts 80 percent of the…

With a population size estimated at 3 million, South Asian consumers can’t be disregarded. They’re also the wealthiest Asian-origin segment in the U.S. today. With over $20…