“Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it’s one of the only ways to get to them directly,” said Gregg L. Witt, executive vice…

Multicultural consumers are shopping more and comprising more of the auto brand customer base than ever before, with the Hispanic segment taking the lead. Between 2010 and 2016,…

By integrating LGBTQ influencers into your marketing strategy, not only do you expand your brand awareness within the nuances of the LGBTQ community, but you also gain branded…

Not only has the Asian-American consumer segment surpassed non-Hispanic White consumers in educational and financial achievement, but they have also become the fastest growing…

For any brand that has invested in connecting with the LGBTQ community, it’s important they recognize that 2018 is different, according to new research from Motivate. There’s…

When Billie Jean King, the heralded 70’s and 80’s tennis icon came out in 1981, she lost millions of dollars in sponsorships overnight. Martina Navratilova, another tennis star,…

According to a Gallup survey, there were nearly half a million same-sex marriages in the U.S. by 2016.  Moreover, recent census reports 115,000 same-sex households have children.…

In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline.  The chocolate manufacturer featured Thalia Sodi on its packaging, and displayed the…