MOTIVATE YOUTH
Cultivating relevance with Gen Z.
YOUR Next Big Audience
Motivate Youth specializes in marketing to Gen Z – tweens, teens, and young adults. The Youth market is fundamentally changing how brands engage consumers. Generation Z, those born in 1995 or later, is shaping our future. It is the largest demographic group today, and will represent a staggering 40% of all U.S. consumers by 2020.
9 HOURS A DAY
Spent consuming media
$75 BILLION
In discretionary spending annually
Most ethnically diverse generation in U.S. history, being 47% Multicultural
Represents 1/4 of the U.S. population
71% of teens use more than one social network site
93% of parents say their children influence family spending and household purchases
Media In Action
Motivate combines firsthand insights, strategy, and media activation to help brands reach mass youth audiences, while building credibility within niche subcultures. We have the deep consumer insights and capabilities to successfully connect your brand with audience segments that generate the highest ROI.
YOUTH MARKET EXPERTISE
GREGG WITT
Executive Vice President, Youth Marketing
“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”
Gregg Witt is a renowned Gen Z marketing strategist and Youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 Youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.
GREGG WITT
Executive Vice President, Youth Marketing
“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”
Gregg Witt is a renowned Gen Z marketing strategist and Youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 Youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.
GREGG WITT
Executive Vice President, Youth Marketing
“Gen Z wants transparency. They expect authenticity and demand originality. It’s time to meet Gen Z where they are.”
Gregg Witt is a renowned Gen Z marketing strategist and Youth trends analyst, with an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. In 2016, Witt was named top 5 Youth marketer to follow by Inc Magazine. Witt has 16 years of experience in consumer insights, brand and product marketing strategy, influencer engagement, and content production. His category leadership and expertise includes: retail, education, action sports, entertainment, consumer packaged goods, technology, fashion, social change, and live themed experiences.
DEREK BAIRD
Senior Director, Youth Digital and Social Media Strategy
“Gen Z consumers want you to share your brand story and values with them in new, entertaining and interesting ways. From chatbots, to augmented and virtual reality, Gen Z expects immersive storytelling.”
Derek Baird is a digital media executive, producer and marketer with 15 years of experience in all aspects of content strategy, digital and creative management, product development, brand marketing, and communications and creative across the education, kid and teen entertainment, and social media ecosystem.
DEREK BAIRD
Senior Director, Youth Digital and Social Media Strategy
“Gen Z consumers want you to share your brand story and values with them in new, entertaining and interesting ways. From chatbots, to augmented and virtual reality, Gen Z expects immersive storytelling.”
Derek Baird is a digital media executive, producer and marketer with 15 years of experience in all aspects of content strategy, digital and creative management, product development, brand marketing, and communications and creative across the education, kid and teen entertainment, and social media ecosystem.
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Live Roundtable Discussion – Gen Z: A Phenomenon Without Bordersby Motivate on July 24, 2024
Join us for a live roundtable discussion on youth marketing trends, engagement strategies, and activism from a global perspective. A topic that hasn’t been addressed enough in the industry or among […]
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5 Reasons a Total Market Approach Doesn’t Drive Marketing ROI with Gen Zby Gregg Witt on July 2, 2025
Youth culture is complex and as Gen Z comes of age, the job of consumer engagement doesn’t get any easier than previous generations. In fact, youth, lifestyle and multicultural marketing is more nuanced […]
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Gen Z marketing expert, Gregg Witt, discusses the power of cultivating relevance with tween, teen...by Motivate on June 19, 2025
In this interview, Motivate’s Executive Vice President of Youth Marketing, Gregg Witt, discusses how brands can build sustainable and relevant engagement strategies with their Gen Z consumers. Nate […]
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